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Customer Segments for Luxury Brands
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Luxury Collectors
Connoisseurs collecting rare and high-value items, with a deep knowledge of the brands.
Global Jet Setters
Affluent individuals who travel frequently, seeking the finest products worldwide.
Hollywood and Sports Celebrities
High-profile influencers with substantial spending power, trendsetters.
Cultural Aficionados
Consumers with a deep appreciation for arts and culture, often seeking bespoke items.
Millennials with High Disposable Income
Young adults who value brand stories and experiences, driven by trends.
Nouveau Riche
Newly wealthy individuals, eager to establish their status through luxury goods.
Corporate Gifting
Companies purchasing luxury items as incentives or to foster business relationships.
Affluent Professionals
High-income individuals with stable careers, selective and quality-conscious.
Baby Boomers with Established Wealth
Older consumers valuing tradition and timeless quality, often lifelong customers.
Aspiring Middle Class
Emerging segment with growing income, desires luxury goods as status symbols.
Tech-savvy Shoppers
Customers comfortable with digital purchasing channels, value innovation and functionality.
Heirs and Heiresses
Young individuals with inherited wealth, often early adopters of luxury products.
International Tourists
Travellers who indulge in luxury shopping, often tax-free, while abroad.
Business Elites
Top executives who purchase luxury items for personal use and gifting.
Conscientious Consumers
Segment focused on sustainability and ethical production, even within luxury.
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