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Customer Segments for Luxury Brands
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Hollywood and Sports Celebrities
High-profile influencers with substantial spending power, trendsetters.
Global Jet Setters
Affluent individuals who travel frequently, seeking the finest products worldwide.
Cultural Aficionados
Consumers with a deep appreciation for arts and culture, often seeking bespoke items.
Affluent Professionals
High-income individuals with stable careers, selective and quality-conscious.
Tech-savvy Shoppers
Customers comfortable with digital purchasing channels, value innovation and functionality.
Aspiring Middle Class
Emerging segment with growing income, desires luxury goods as status symbols.
International Tourists
Travellers who indulge in luxury shopping, often tax-free, while abroad.
Heirs and Heiresses
Young individuals with inherited wealth, often early adopters of luxury products.
Baby Boomers with Established Wealth
Older consumers valuing tradition and timeless quality, often lifelong customers.
Corporate Gifting
Companies purchasing luxury items as incentives or to foster business relationships.
Business Elites
Top executives who purchase luxury items for personal use and gifting.
Luxury Collectors
Connoisseurs collecting rare and high-value items, with a deep knowledge of the brands.
Millennials with High Disposable Income
Young adults who value brand stories and experiences, driven by trends.
Nouveau Riche
Newly wealthy individuals, eager to establish their status through luxury goods.
Conscientious Consumers
Segment focused on sustainability and ethical production, even within luxury.
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