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Tourism Industry Terminology

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Destination Marketing

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The process of communicating with potential visitors to influence their destination preference, intention to travel, and ultimately the decision to visit.

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Eco-tourism

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Tourism directed towards exotic natural environments, intended to support conservation efforts and observe wildlife.

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Heritage Tourism

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Traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past.

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Carrying Capacity

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The maximum number of people that may visit a tourist destination at the same time, without causing destruction to the physical, economic, and sociocultural environment or an unacceptable decrease in the quality of visitors' satisfaction.

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Tourism Satellite Account (TSA)

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A standard statistical framework and the main tool for the economic measurement of tourism.

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MICE Tourism

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A type of tourism where large groups, usually planned well in advance, are brought together for a particular purpose, including Meetings, Incentives, Conventions, and Exhibitions.

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Sustainable Tourism

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Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.

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Adventure Tourism

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A type of tourism involving travel to remote or exotic locations in order to participate in physically challenging outdoor activities.

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Medical Tourism

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Traveling across international borders to obtain health care services and treatments.

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Dark Tourism

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Tourism involving traveling to places historically associated with death and tragedy.

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Gastronomy Tourism

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Tourism that focuses on culinary traditions and experiences, encouraging visitors to explore the culture through its flavors and dining customs.

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Overtourism

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A situation where there are too many visitors to a particular destination, leading to negative impacts such as environmental degradation, poor visitor experiences, and community disruption.

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Tourist Leakage

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The amount of revenue generated by tourism that leaves the destination country and benefits foreign companies, instead of the local economy.

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Culinary Tourism

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A subset of tourism concerned with a traveler's engagement with a country or region's food culture, including food tours, restaurant visits, and cooking classes.

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Voluntourism

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A fusion of volunteering and tourism where individuals travel not only for leisure but also to participate in voluntary work.

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Cruise Tourism

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A form of tourism which involves a voyage on a cruise ship, where the journey itself and the ship's amenities are a part of the experience, as well as the various destinations along the way.

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Tourism Policy

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The overall plan and direction defined by government or an organization regarding the development and promotion of tourism activities in a region or country.

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Hospitality

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The friendly and generous reception and entertainment of guests, visitors, or strangers.

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Tour Operator

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A company that combines tour and travel components to create a holiday package.

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Travel Agency

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A business that attends to the details of transportation, itinerary, and accommodations for travelers.

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Bleisure Travel

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A blend of business and leisure travel where a trip serves both work and enjoyment purposes.

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Accessible Tourism

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Tourism that enables all people to participate in and enjoy tourism experiences, including those with disabilities, seniors, and families with young children.

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Cultural Tourism

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Tourism concerned with a country or region's culture, specifically the lifestyle, the heritage, the arts, the industries, and the leisure pursuits of the area.

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Glamping

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A fusion of glamour and camping, which offers outdoor experiences with a touch of luxury and comfort.

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Green Tourism

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Tourism that focuses on traveling in a way that conserves the environment and improves the welfare of local people.

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Outbound Tourism

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Tourism that involves residents traveling out of their home country.

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Inbound Tourism

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Refers to the activities of visitors from other countries traveling to a given country.

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Niche Tourism

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Tourism catered to specific interests, hobbies, or activities, targeting specific groups of travelers seeking particular experiences.

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Seasonality

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The temporal imbalance in the phenomenon of tourism which may be expressed in terms of dimensions such as number of visitors, expenditure of visitors, traffic on highways, and occupancy of accommodation and other tourism facilities.

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Wellness Tourism

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A type of tourism that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.

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Agri-tourism

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Tourism that involves any agriculturally based operation or activity that brings visitors to a farm or ranch.

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Destination Management Organization (DMO)

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An organization charged with promoting a destination and enhancing its long-term development.

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Travel Itinerary

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A detailed plan or route of a traveler's journey.

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Tourism Multiplier Effect

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The economic concept that measures the impact of tourist spending in a destination to the overall economy of the area.

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Soft Adventure Tourism

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A type of adventure tourism that is perceived as low-risk and often involves a guide, including activities like bird watching, fishing, and hiking.

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Cultural Heritage

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The legacy of physical artifacts (cultural property) and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations.

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Timeshare

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A property with a particular form of ownership or use rights where multiple owners have the use of the property, each for a specific period of time annually.

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Tourism Geography

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The study of travel and tourism, as an industry and as a social and cultural activity, which considers different places, their physical landscapes, the people that live there, and the infrastructures built to support and enhance travel.

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