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A trip fully or partially sponsored by a company or tourism board for the purpose of review and exposure.

A marketing arrangement where bloggers earn a commission for promoting products and linking to the seller's site.

The practice of increasing the quantity and quality of traffic to your blog through organic search engine results.

An incoming hyperlink from one web page to another website, which is significant for SEO.

A search engine ranking score that predicts how likely a website is to rank on search engine result pages (SERPs).

A score developed by Moz that predicts how well a specific page will rank on search engine result pages.

A package of information about a blogger's demographic, reach, social media statistics, and rates for potential advertisers.

Content that is always relevant and stays 'fresh' for readers over a long period of time.

Focusing a blog on a specific subject matter to target a particular market and audience.

Visitors who land on your blog from unpaid search engine results, not via paid advertising.

The percentage of visitors who navigate away from the site after viewing only one page.

A software application or set of related programs used to create and manage digital content.

The planning, development, and management of content—written or in other media.

An individual with the ability to influence potential buyers by promoting or recommending items on social media.

A metric that measures the level of engagement that a piece of created content is receiving from an audience.

Writing and publishing a blog post or article on someone else's blog or website.

The process of earning revenue from your blog.

A prompt on a website that tells the user to take some specified action.

The percentage of visitors who take a desired action on the blog.

Individuals who use telecommunication technologies to earn a living and conduct their life in a nomadic manner.

A form of tourism where people focus on experiencing a country, city or particular place by connecting to its history, people, and culture.

An article or blog post presented in the form of a list. Items can be a list of facts, tips, or any other content.

Keyword phrases that contain at least three words that are highly specific to what you are selling or blogging about.

A brief description of the contents of a web page, which appears in the search engine results under the page title.

A permanent static hyperlink to a particular web page or blog entry.

A piece of software containing a group of functions that can be added to a website to provide additional features or functionality.

A web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices.

Content that is created specifically for an advertiser or sponsor and is paid for by the sponsor.

The overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.

A blog in which the postings are primarily in video form.

A small application with limited functionality that can be installed and executed within a web page by an end user.

A free and open-source content management system based on PHP and MySQL that is often used for blogging.

A file that lists the URLs for a site, which allows search engines to crawl the site more intelligently.

A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior to maximize revenue from a fixed, perishable resource.

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

A schedule of when and where you plan to publish upcoming content, across various marketing channels.

The interaction between a blogger and their audience, includes comments, shares and likes.

A word or phrase preceded by a hash sign (#), used on social media sites to identify messages on a specific topic.

A type of performance measurement that evaluates the success of an organization or of a particular activity in which it engages.

A form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.