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Fashion Photography Vocabulary

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Hot Shoe

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A Hot Shoe is a mounting point on top of a camera to attach external accessories, like flash units. In fashion photography, using an external flash can provide better control over lighting conditions.

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Gobo

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A Gobo is a physical template placed in front of a light source to control the shape of the light. In fashion photography, gobos can add patterns or texture to the lighting, contributing to the image's ambiance.

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High-Key Lighting

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High-Key Lighting results in low contrast and soft shadows, creating an evenly lit photo. In fashion photography, it is used to convey a light, airy, and optimistic mood, often in commercial and editorial work.

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Vignetting

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Vignetting is the darkening of the corners of an image due to lens properties or intentional effects. In fashion photographs, it can focus the viewer’s attention on the model or garment.

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Bokeh

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Bokeh is the aesthetic quality of the blur produced in the out-of-focus parts of an image. For fashion photography, it's used to create a soft background, making the model stand out.

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Low-Key Lighting

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Low-Key Lighting features high contrast with pronounced shadows, emphasizing mood and drama. In fashion photography, it's used to create bold, visually striking images that highlight texture and form.

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Key Light

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Key Light is the primary light source in photography and sets the overall lighting look. In fashion shoots, the key light shapes the way clothing and models appear and can create specific moods or styles.

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Butterfly Lighting

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Butterfly Lighting is a portrait lighting pattern that creates a butterfly-shaped shadow under the nose. Fashion photographers use this technique to achieve a glamorous look, often for beauty shots.

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Contrast

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Contrast is the difference between the darkest and lightest parts of an image. In fashion photography, contrast can be manipulated to make certain elements pop, particularly the textures and patterns of the fabrics.

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Depth of Field (DoF)

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Depth of Field is the distance between the nearest and farthest elements in a photo that appear acceptably sharp. Controlling DoF in fashion photos can draw attention to the clothes or model by blurring distractions.

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Catchlight

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Catchlight refers to the reflection of a light source visible in the subject's eyes. In fashion shoots, catchlights give life to the model's eyes and can add to the expressive quality of the image.

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Tethering

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Tethering is the process of connecting a camera to a computer so that images can be viewed on a larger screen immediately after capture. It allows fashion photographers to examine details and make live adjustments.

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Speedlight

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Speedlight refers to a portable flash unit that can be attached to a camera's hot shoe. For a fashion photographer on the move, a speedlight offers a versatile lighting option for various shoot conditions.

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Color Temperature

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Color Temperature is measured in Kelvin and describes the hue of a specific light source. For fashion photography, accurate color temperature is crucial to ensure the colors in garments are depicted true-to-life.

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ISO

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ISO is a measure of a camera sensor's or film's sensitivity to light. In fashion photography, a lower ISO can produce higher quality images without grain, critical when capturing the details of fabrics.

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Hair Light

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Hair Light is used in photography to illuminate the subject's hair and separate it from the background. In fashion photography, a well-used hair light can add depth and dimension to the model's hair, accentuating its styling and color.

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RAW Format

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RAW Format refers to unprocessed image data directly from the camera sensor. In fashion photography, shooting in RAW preserves maximum image quality, important for post-production adjustments.

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Fill Light

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Fill Light is additional light used to reduce the contrast in a scene, particularly shadows. In fashion photography, fill light helps to reveal details in the clothing that may otherwise be lost in shadow.

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Bounce Light

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Bounce Light involves directing light to a surface before it hits the subject, softening it. Fashion photographers frequently use this technique to create a more natural and flattering illumination.

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Ring Flash

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Ring Flash is a circular flash that fits around the lens. It produces even, almost shadowless light. This is particularly used in fashion photography to create a distinctive look with soft shadows around the model.

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Rule of Thirds

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The Rule of Thirds is a compositional technique that divides an image into thirds, both horizontally and vertically, and recommends placing the subject at the intersections. This aids in creating balanced and engaging fashion images.

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Diffusion

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Diffusion softens the lighting in an image, reducing harsh shadows and glare. Fashion photographers use diffusion to flatter the subject by creating a gentle and even light.

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Continuous Light

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Continuous Light refers to the use of non-strobe lighting sources that stay on. It is useful during fashion shoots for a constant preview of how light affects the scene and garments.

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Softbox

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A Softbox is a lighting modifier that creates soft, diffused light. In fashion photography, softboxes are often used to deliver even illumination that highlights the textures and folds of clothing.

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Culling

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Culling is the process of selecting the best images from a shoot. In fashion photography, culling is crucial to identify the strongest pictures that best showcase the designs and the mood intended.

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Sync Speed

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Sync Speed is the fastest shutter speed at which a camera can be used with a flash. For fashion photography, understanding sync speed is essential to properly expose both the subject and the background.

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Flag

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A Flag is a tool used to block or shape light. In fashion photography, flags can be used to prevent light from spilling onto certain areas of the set, allowing the photographer to control contrast and drama.

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Aperture

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Aperture refers to the opening in a camera lens that allows light to enter. In fashion photography, controlling the aperture affects the depth of field and can emphasize the subject while blurring the background, creating drama.

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Exposure Triangle

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The Exposure Triangle is a basic concept in photography that involves three elements: aperture, shutter speed, and ISO. Balancing these allows for proper exposure in fashion photography, ensuring the garment's colors and textures are accurately represented.

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Backlight

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Backlight is a lighting technique where the light comes from behind the subject. In fashion photography, it helps to create a silhouette effect or to separate the model and clothes from the background.

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