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Proportion refers to the relationship in scale between various elements in a photo. In fashion photography, playing with proportions can exaggerate features, create visual interest, or shift the viewer's perception of the clothing.

Focus determines where the viewer's attention is drawn in a fashion photograph. A sharp focus on the clothes or model can highlight texture and detail, while a softer focus might be used to add romance or mystery.

Balance is the distribution of visual elements in an image. In fashion photography, balance can be symmetrical or asymmetrical, contributing to the image's dynamic and its ability to convey a designer's aesthetic.

Using color theory can enhance the mood and impact of a fashion photograph. Complementary colors make the subject stand out, whereas analogous colors create harmony and unity within the image.

Negative space is the area which surrounds the main subject in the image. In fashion photography, it can be used to emphasize simplicity and the design of the clothing, or it can serve to create a specific emotion or atmosphere.

The Rule of Thirds involves dividing the image into nine equal segments by two vertical and two horizontal lines. Strong fashion images often place the subject along these lines or at their intersections to create a more engaging composition.

Leading lines guide the viewer's eye into the picture to the subject or important elements. In fashion photography, these could be a staircase, the model's limbs, or even a fabric's flow to create a narrative.

Framing involves using elements within the scene to create a 'frame' around the subject. It can help to isolate the subject and draw attention to it, making a strong statement in fashion photography.

Texture adds depth and interest to fashion photography. By highlighting the weave of a fabric or the details on a garment, the image can become more tactile and inviting.

Controlling the depth of field affects the focus of the image. A shallow depth of field (large aperture) blurs out the background, making the fashion elements the clear subject, while a deeper field (small aperture) can tell a more complex story by keeping more of the scene in focus.

Capturing movement can convey emotion and energy. In fashion photos, movement can bring pieces of clothing to life and suggest a story or the lifestyle associated with the fashion brand.