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Promotional activities carried out through social networks. In fashion shows, it's used to tease collections, showcase behind-the-scenes content, and generate online engagement before, during, and after the show.

Agreements with companies for financial or in-kind support in exchange for advertising. In fashion shows, sponsors may fund parts of the event and have their logos featured prominently.

Special invites to a select audience, creating a sense of prestige. Fashion shows send out exclusive invites to industry leaders, celebrities, and high-profile clients to generate exclusivity.

Providing exceptional experiences for high-profile guests at fashion shows. This includes front-row seating, luxury hospitality, and exclusive access to enhance their experience and encourage positive word-of-mouth.

Broadcasting the event in real time over the internet. Fashion shows stream live to reach a wider audience, allowing global access to the event, and increasing online interaction.

Placement of products with potential customers who can offer visibility. Fashion shows use product seeding by gifting items to attendees or celebrities who are likely to wear them and be photographed for additional exposure.

Using popular figures to promote a brand at a fashion show, enhancing credibility and attention. Celebrities often attend shows, wear the designs, or mention the brand on social media.

Partnerships with influential social media personalities to market the event. Influencers can provide live coverage, share insights, and promote the fashion show to their followers.

Exclusive events held after the main show to continue the experience. Fashion shows may host after-parties to build relationships, create networking opportunities, and leave a lasting impression on attendees.

Collaborations with media outlets for event coverage. Fashion shows partner with magazines, TV channels, and online platforms to provide exclusive content and ensure widespread coverage.

Experts or celebrities who talk at the event to add value. Fashion shows may invite guest speakers for opening remarks, panel discussions, or to endorse the brand, adding an educational or influential element to the show.