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Impact of Cultural Events on Tourism

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Oktoberfest

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Enhancement of local businesses and job opportunities, Major tourist attraction leading to high foreign exchange earnings

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Rio Carnival

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Boost to the local economy through tourism and hospitality sectors, Global media exposure

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Mardi Gras

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Significant contribution to the New Orleans economy through visitor spending, Attraction of international tourists

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Edinburgh Festival Fringe

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Stimulation of Scotland’s culture-related industries, Annual influx of performing arts enthusiasts

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Cannes Film Festival

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Upsurge in hotel and hospitality services, Provides a global platform for the film industry

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Diwali in India

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Boosts retail and tourism sectors due to festive spending and travel, Known for attracting tourists to experience cultural heritage

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Chinese New Year

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Positive effects on retail, food, and service industries, Surge in domestic and inbound tourism

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La Tomatina

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Boost to the local economy in Buñol, Spain, The event attracts numerous participants and spectators

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Glastonbury Festival

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Contribution to the UK’s music and tourism industry, Substantial revenue from ticket sales and local business engagement

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Venice Carnival

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Increased occupancy in hospitality sectors, Attracts large crowds with its historical and cultural appeal

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