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This tort happens when someone uses another person's name, likeness, or identity for commercial advantage without their consent. Typical scenario: Using a person's photo in an advertisement without obtaining permission.

This privacy tort refers to using an individual's persona, or aspects of their personality like voice or signature, for advertising or other commercial purposes without consent. Typical scenario: A company uses a celebrity's catchphrase to promote a product without their permission.

This tort occurs when someone publicly discloses private and non-newsworthy information about another individual that a reasonable person would find offensive if made public. Typical scenario: Revealing someone’s private medical history on social media or in a public forum.

This privacy tort occurs when someone intentionally invades the private affairs of another without consent, in a manner that would be highly offensive to a reasonable person. Typical scenario: Peeking into someone's window or installing surveillance equipment in someone's home without permission.