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Cost Per Thousand, a metric that represents the cost of an advertisement per 1,000 impressions.

The total number of different people or households exposed to an advertisement.

Average number of times the audience is exposed to an advertisement.

A specific group of consumers identified as the recipient of an advertisement.

A measure that represents the impact of an advertising campaign, calculated as Reach multiplied by Frequency.

The specific time slot purchased by an advertiser on a radio or television program.

Advertisements that are placed on national and local TV stations outside of or within network broadcasts.

A long-form television advertisement that provides detailed information about a product or service.

Financial support from a sponsor to fund a part of a broadcast in exchange for brand recognition.

Inclusion of a branded product or logo within a television show or movie.

A type of advertising designed to elicit an immediate response from the consumer, typically a purchase or a sign-up.

An advertisement in the form of editorial content, where the ad imitates the design and style of the platform it appears on.

A form of online advertising that involves a rectangular graphic display stretching across the top or bottom of a website.

Specified times of the year when television audience measurements are taken to set advertising rates.

The practice of dividing the broadcast day into several parts, each with its own type of programming and advertising rates.

Advertising that appears between content, requiring viewers to watch the ad before returning to content.

A package of information assembled by a publisher to give potential advertisers information about their options

The text of an advertising message that includes the written or spoken words used.

A short, catchy piece of music that promotes a product or service in a memorable way.

Statistical data relating to the population and particular groups within it used to identify the target audience.

The feature that makes a product or service unique from its competitors, emphasized in advertising to attract customers.

A production technique in which a voice that is not part of the narrative is used in radio, television, or film.

An instruction to the audience designed to provoke an immediate response, usually using an imperative verb.

The process of selecting media time and space to disseminate advertising messages.