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Respecting the privacy of individuals, especially those who are not public figures, and not intruding on it unnecessarily.

Journalists should always report the truth and avoid spreading misinformation.

Broadcasters should accept responsibility for their work and be willing to correct mistakes.

Broadcasters are expected to remain neutral and impartial, giving a fair representation to all sides of a story.

Journalists should avoid situations where personal interests could compromise their impartiality or the accuracy of their reporting.

Efforts should be made to minimize harm to individuals or groups when reporting, particularly during crises or conflicts.

Journalists should protect the confidentiality of their sources, particularly when sources require anonymity to remain safe.

Broadcasters should serve the public interest, which includes informing the public about matters of significance and importance.

Journalists and broadcasters should maintain independence from subjects of their reporting to avoid conflicts of interest.

The conduct, aims, or qualities that characterize a professional person; entails adhering to a set of standards and norms.

Broadcasters should treat all persons respectfully, particularly those subject to news stories or those who are vulnerable.

Broadcasters should be sensitive to cultural differences and the context within which their reporting will be received.

An ethical imperative that ensures journalists, producers, and editors have the freedom to make decisions without outside influence.

Broadcasters should respect their professional relationships and not undermine the work of other journalists.