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Fashion Forecasting Terminology
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Style Tribes
Groups of people that dress in a distinctive style to express their identity. Understanding tribes helps forecasters predict new trends.
Silhouette
The outline or shape of a garment. Changing silhouettes reflect cultural shifts and are a key aspect in forecasting fashion trends.
Microtrends
Smaller, more transient fashion movements that pop up quickly. Forecasters use these to anticipate and analyze larger trend directions.
Color Forecasting
The process of predicting color trends for upcoming seasons, essential for guiding designers and retailers in product development.
Fashion Cycles
The recurrent fluctuations in the popularity of a style. Recognizing cycles is fundamental for forecasting when trends might return.
Seasonality
Refers to the division of the year into seasons for the fashion industry, with each requiring its own, distinct forecasting.
Trend Analysis
Examining fashion trends to predict future developments. This helps brands align their products with emerging consumer preferences.
Haute Couture
Custom-fitted, high-end fashion that often sets the tone for future mass-market trends and therefore influences forecasting.
Mood Board
A visual tool that communicates a project's direction and its emotions, especially helpful for conveying the essence of trends in fashion forecasting.
Demographics
Statistical data relating to the population and particular groups within it. It helps forecasters identify key markets and predict trends for them.
Sustainable Fashion
An important movement towards environmentally friendly production methods and materials, likely to be a continual focus in trend forecasting.
Lookbooks
Collections of photographs compiling a designer's work often utilized to convey new styles and forecast trends.
Fast Fashion
A business model focused on the rapid production of high volumes of clothing, which relies heavily on current fashion trends.
Textile Innovation
Developments in fabric production that can lead to new fashion trends. Forecasts often include advancements in textiles.
Market Analysis
The examination of the market environment to understand the dynamics that could impact future fashion trends and demands.
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