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Fashion Forecasting Terminology

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Style Tribes

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Groups of people that dress in a distinctive style to express their identity. Understanding tribes helps forecasters predict new trends.

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Silhouette

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The outline or shape of a garment. Changing silhouettes reflect cultural shifts and are a key aspect in forecasting fashion trends.

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Microtrends

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Smaller, more transient fashion movements that pop up quickly. Forecasters use these to anticipate and analyze larger trend directions.

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Color Forecasting

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The process of predicting color trends for upcoming seasons, essential for guiding designers and retailers in product development.

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Fashion Cycles

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The recurrent fluctuations in the popularity of a style. Recognizing cycles is fundamental for forecasting when trends might return.

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Seasonality

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Refers to the division of the year into seasons for the fashion industry, with each requiring its own, distinct forecasting.

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Trend Analysis

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Examining fashion trends to predict future developments. This helps brands align their products with emerging consumer preferences.

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Haute Couture

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Custom-fitted, high-end fashion that often sets the tone for future mass-market trends and therefore influences forecasting.

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Mood Board

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A visual tool that communicates a project's direction and its emotions, especially helpful for conveying the essence of trends in fashion forecasting.

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Demographics

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Statistical data relating to the population and particular groups within it. It helps forecasters identify key markets and predict trends for them.

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Sustainable Fashion

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An important movement towards environmentally friendly production methods and materials, likely to be a continual focus in trend forecasting.

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Lookbooks

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Collections of photographs compiling a designer's work often utilized to convey new styles and forecast trends.

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Fast Fashion

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A business model focused on the rapid production of high volumes of clothing, which relies heavily on current fashion trends.

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Textile Innovation

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Developments in fabric production that can lead to new fashion trends. Forecasts often include advancements in textiles.

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Market Analysis

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The examination of the market environment to understand the dynamics that could impact future fashion trends and demands.

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