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Significant Works: 'Vogue Italia' covers, campaigns for Prada and Dolce & Gabbana. Influence on Fashion Imagery: His chameleon-like ability to change with the times and predict fashion trends has made him one of the most formidable forces in fashion photography.

Significant Works: Guy Bourdin and Helmut Newton's work becomes emblematic for their shocking and provocative content. Influence on Fashion Imagery: The decade became known for its daring and often surreal approach to fashion photography, reflecting the sexual liberation and feminist movement of the time.

Significant Works: 'White Women', 'Sleepless Nights', 'Big Nudes'. Influence on Fashion Imagery: Newton's provocative and avant-garde work introduced sexuality and power themes into fashion photography.

Significant Works: Edward Steichen creates a modern fashion aesthetic in his photographs for Vogue and Vanity Fair. Influence on Fashion Imagery: He shifted the perception of fashion photography as fine art.

Significant Works: Pioneering street-style fashion photography, particularly his work for The New York Times. Influence on Fashion Imagery: Cunningham's candid and democratic approach to fashion photography emphasized personal style and the fashion of everyday people.

Significant Works: Marc Jacobs advertising campaigns, 'Go-Sees', 'Paradis'. Influence on Fashion Imagery: Teller's raw and overexposed style challenges conventional aesthetics and often blurs the line between art and commerce.

Significant Works: The first issue of 'The Face' magazine, featuring bold and youthful fashion photography. Influence on Fashion Imagery: This magazine and year marked the emergence of a new visual language in fashion, characterized by a raw, documentary-style approach.

Significant Works: 'Diana, Princess of Wales, for Vanity Fair', 'Towel Series'. Influence on Fashion Imagery: His photographs are known for encapsulating the essence of his subjects and contributing to the promotion of celebrity culture within fashion.

Significant Works: The introduction of digital photography revolutionizes the workflow and output. Influence on Fashion Imagery: The digitization of fashion photography allows for greater manipulation and distribution, ushering in an era of highly processed images.

Significant Works: The January 1990 British Vogue cover featuring the 'supermodels'. Influence on Fashion Imagery: His work often stripped back the artifice in fashion to highlight natural beauty and emotion, contributing to the ideal of 'less is more' in fashion photography.

Significant Works: 'Dovima with elephants, evening dress by Dior, Cirque d'Hiver, Paris, August 1955'. Influence on Fashion Imagery: He revolutionized fashion photography through his dynamic and theatrical images that depicted a sense of life and movement.

Significant Works: 'Black and White Vogue Cover (Jean Patchett)', 'Rochas Mermaid Dress (Lisa Fonssagrives-Penn)'. Influence on Fashion Imagery: Penn's precise and composed style contributed to the creation of a more sober and refined aesthetic in fashion photography.

Significant Works: 'John Lennon and Yoko Ono for Rolling Stone', 'Whoopi Goldberg submerged in a bathtub of milk'. Influence on Fashion Imagery: Known for her bold and often intimate portraits, Leibovitz's fashion work is celebrated for its narrative depth.

Significant Works: Twiggy and Jean Shrimpton becoming the faces of the '60s mod fashion, captured by photographers like David Bailey. Influence on Fashion Imagery: This era saw the breakdown of traditional fashion and the inception of youth-oriented, street style imagery.