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Fashion Line Development Steps
10
Flashcards
0/10
Concept Development
Defining the theme, inspiration, and overall direction for the new collection. Significance: It provides a cohesive vision that guides the selection of fabrics, colors, and silhouettes.
Designing the Collection
Creating initial sketches and design drafts for each piece in the collection. Significance: This step transforms the concept into tangible garment designs that will form the collection.
Prototype Creation
Producing a first draft version of each design to test the fit and look. Significance: Prototyping is essential to assess the design's practicality and make necessary adjustments before final production.
Sales and Marketing
Developing strategies to promote and sell the completed collection. Significance: Effective sales and marketing ensure the collection reaches its target audience and achieves commercial success.
Production
The actual manufacturing of the garments in the finalized collection. Significance: Production turns the designs into market-ready products and involves quality control to maintain brand standards.
Line Editing
Refining and finalizing the collection by selecting the best pieces to produce. Significance: Editing the line helps to maintain focus, coherence, and economic viability of the collection.
Costing
Calculating the cost of production for each piece in the collection to ensure profitability. Significance: Costing ensures that the collection can be priced appropriately while allowing the brand to maintain its desired profit margin.
Distribution
The process of getting the finished collection to retailers and ultimately to the customer. Significance: Efficient distribution is crucial for meeting market demand and achieving customer satisfaction.
Trend Analysis
The process of researching and identifying upcoming trends in fashion to inspire new designs. Significance: It aligns the collection with market demand and customer expectations.
Materials Selection
Choosing the fabrics, trims, and embellishments for the collection. Significance: Materials impact the look, feel, and cost of each garment, affecting both aesthetics and profitability.
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