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Digital Fashion Media Platforms
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Business of Fashion (BoF)
Website specializing in the analytics of the fashion industry, provides in-depth articles, and hosts online educational content.
Image sharing and social media, used for inspiration boards, discovery of trends and styles through pinning.
The Cut
Online platform known for fashion criticism and commentary, lifestyle and political content, geared towards the modern woman.
The Sartorialist
Photoblog focused on street style photography, initiated the genre in fashion journalism, showcases real-life fashion from around the globe.
Refinery29
Digital media and entertainment company focused on young women, provides a mix of fashion content, personal stories, and lifestyle tips.
YouTube
Video-sharing platform, content ranges from fashion vlogs to brand stories, significant for tutorials and reviews.
Visual-centric platform, significant for influencer marketing and brand campaigns, real-time fashion trend dissemination.
Professional networking platform, fashion journalists share articles, insights, and industry news, job and networking opportunities.
Snapchat
Multimedia messaging app, notable for its ephemeral content, behind-the-scenes looks at fashion events, and brand collaboration through filters.
Style.com (now integrated with Vogue)
Former online fashion portal known for comprehensive runway coverage, archived fashion shows, and editorial content, now part of Vogue Runway.
TikTok
Short-form video platform, influential for viral fashion challenges and trends, a hub for Gen Z engagement.
Microblogging platform, useful for real-time fashion show updates and industry news, encourages brief public conversations.
Vogue Runway
Digital platform for high-fashion content, comprehensive coverage of runway shows, designer interviews, and trend analyses.
HYPEBEAST
Online magazine for sneaker and streetwear enthusiasts, features news, culture stories, and brand collaborations, driving sneaker culture impact.
Polyvore (defunct)
Was a community-powered social commerce site, users created style collages, drove trend analysis and product discovery before it was shut down.
Fashionista
Digital-first fashion news website, covers wide-ranging topics from industry gossip to career advice, known for approachable tone.
Highsnobiety
Online publication covering forthcoming trends and news in fashion, art, music, and culture, with a focus on streetwear and lifestyle products.
Social networking platform, hosts brand pages and groups, facilitates promotional events and targeted advertising.
Who What Wear
Celebrity style and fashion trend report site, offers shoppable fashion stories and wardrobe advice, influential among fashionistas.
Man Repeller (now Repeller)
Fashion and lifestyle site known for its humorous and unconventional take on fashion, encourages personal style and self-expression.
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