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Digital Fashion Media Platforms

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Business of Fashion (BoF)

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Website specializing in the analytics of the fashion industry, provides in-depth articles, and hosts online educational content.

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Pinterest

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Image sharing and social media, used for inspiration boards, discovery of trends and styles through pinning.

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The Cut

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Online platform known for fashion criticism and commentary, lifestyle and political content, geared towards the modern woman.

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The Sartorialist

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Photoblog focused on street style photography, initiated the genre in fashion journalism, showcases real-life fashion from around the globe.

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Refinery29

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Digital media and entertainment company focused on young women, provides a mix of fashion content, personal stories, and lifestyle tips.

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YouTube

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Video-sharing platform, content ranges from fashion vlogs to brand stories, significant for tutorials and reviews.

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Instagram

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Visual-centric platform, significant for influencer marketing and brand campaigns, real-time fashion trend dissemination.

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LinkedIn

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Professional networking platform, fashion journalists share articles, insights, and industry news, job and networking opportunities.

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Snapchat

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Multimedia messaging app, notable for its ephemeral content, behind-the-scenes looks at fashion events, and brand collaboration through filters.

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Style.com (now integrated with Vogue)

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Former online fashion portal known for comprehensive runway coverage, archived fashion shows, and editorial content, now part of Vogue Runway.

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TikTok

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Short-form video platform, influential for viral fashion challenges and trends, a hub for Gen Z engagement.

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Twitter

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Microblogging platform, useful for real-time fashion show updates and industry news, encourages brief public conversations.

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Vogue Runway

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Digital platform for high-fashion content, comprehensive coverage of runway shows, designer interviews, and trend analyses.

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HYPEBEAST

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Online magazine for sneaker and streetwear enthusiasts, features news, culture stories, and brand collaborations, driving sneaker culture impact.

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Polyvore (defunct)

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Was a community-powered social commerce site, users created style collages, drove trend analysis and product discovery before it was shut down.

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Fashionista

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Digital-first fashion news website, covers wide-ranging topics from industry gossip to career advice, known for approachable tone.

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Highsnobiety

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Online publication covering forthcoming trends and news in fashion, art, music, and culture, with a focus on streetwear and lifestyle products.

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Facebook

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Social networking platform, hosts brand pages and groups, facilitates promotional events and targeted advertising.

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Who What Wear

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Celebrity style and fashion trend report site, offers shoppable fashion stories and wardrobe advice, influential among fashionistas.

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Man Repeller (now Repeller)

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Fashion and lifestyle site known for its humorous and unconventional take on fashion, encourages personal style and self-expression.

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