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This theory involves the study of signs and symbols as elements of communicative behavior. In fashion journalism, it's applied to analyze and interpret how clothing and style function as a system of signs, where the signifier is the tangible item and the signified is the concept it represents.

This sociological perspective examines how individuals develop a sense of self and create their social reality through interaction. Fashion journalists might apply this when discussing personal identity in relation to clothing choices and how fashion operates as a form of nonverbal communication.

This theory describes how new ideas or products spread through cultures. In fashion journalism, it's utilized to understand how new trends or styles are adopted, innovators and early adopters' role in fashion, and how information is communicated among different adopter categories.

Hegemony is the dominance of one group over another, often sustained through ideological means and cultural consent. In fashion journalism, it's applied to scrutinize the power structures within the fashion industry and the propagation of dominant trends and ideals.

Based on the metaphor of theatrical performance, performance theory analyzes individual behavior as a performance aimed at projecting a desired image. Fashion journalism might use it to discuss how fashion choices are part of personal performance and self-presentation strategies.

This communication theory suggests that the media doesn't tell people what to think, but rather what to think about. Fashion journalists wielding this theory might explore how media coverage dictates the trends and topics that become prominent within the fashion conversation.

This communication theory looks at how media messages are produced, disseminated, and interpreted. Fashion journalists apply this theory by examining how fashion content is created (encoded) by brands and decoded by audiences, considering factors such as socio-cultural context and personal experiences.

This theory suggests that media effects flow in two distinct stages – from the media to opinion leaders, and from them to wider publics. Fashion journalists can utilize this to understand the role influencers and opinion leaders play in shaping public attitudes towards fashion.

This theory focuses on how people strive for internal consistency, and when confronted with inconsistencies (dissonance), will attempt to alleviate it. In fashion journalism, this can be explored in the context of consumer behavior and how individuals justify their fashion choices.

Developed within the field of media studies, reception theory focuses on the receiver's (or audience's) interpretation of messages. When applied to fashion journalism, it helps in examining how different audiences may interpret the same fashion message or image differently.

Barthes' theory dissects fashion as a complex system structured by the fashion industry to generate ever-changing meanings. Journalists use this framework when critiquing fashion trends and cycles and understanding the language of fashion in a broader socio-cultural context.

This perspective explores the reasons why individuals actively seek out specific media to satisfy personal needs. Fashion communication professionals might apply this theory to understand why consumers engage with certain fashion media outlets or platforms.

Framing theory focuses on how information is presented to the audience (known as 'frames') which influences the choices people make about how to process that information. Fashion journalists might apply framing theory to analyze how they shape readers' perceptions of fashion events, trends, or issues.

Cultural studies theory examines the ways in which culture is constructed and perpetuated within society, focusing on power dynamics, ideology, and hegemony. Fashion journalists may engage with this theory by analyzing how fashion is a part of cultural texts and practices and reflects social relations.