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Evolution of Fashion Advertising

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The New Look by Christian Dior in the 1940s

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Revived femininity in women's fashion post-WWII with full skirts and cinched waists, changing post-war fashion ideals.

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Chanel's Little Black Dress

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The little black dress became a staple, promoting an idea of timeless, accessible elegance.

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The Roaring Twenties

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Introduction of flapper dresses and bob hair cuts, symbolizing women's liberation and a break from tradition.

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1950s Post-War Fashion

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Resurgence of haute couture and the birth of teenage fashion—emphasizing conformity and affluence in society.

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1960s Youthquake

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Miniskirts and bold patterns promoting youth culture and freedom of expression.

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1980s Power Dressing

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Padded shoulders and tailored suits reflected women's growing presence in the workforce and desire for equality.

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The Hippie Movement of the late 1960s and early 1970s

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Bell-bottoms and tie-dye garments reflecting countercultural values and a break from conservative norms.

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Vogue Magazine's Influence

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As a fashion bible, Vogue sets trends by highlighting and normalizing what is considered high fashion.

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Sex and the City's Influence on Fashion

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The TV show popularized designer labels and shoes, significantly impacting women's fashion and consumer habits.

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Punk Fashion of the 1970s

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Distressed, DIY clothing reflecting anti-establishment views and an embracement of individuality.

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1990s Grunge

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Casual, thrift-store aesthetics emphasizing a detachment from materialism and mainstream values.

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Calvin Klein's Minimalist Ad Campaigns

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Focus on simplicity and sexuality, shifting away from excessive designs to clean and modern looks.

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De Beers' 'A Diamond is Forever' Campaign

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Solidified diamonds as the ultimate symbol of love and commitment, greatly influencing engagement traditions.

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Hip Hop Fashion in the 1990s

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Baggy silhouettes and sports labels, illustrating the influence of music culture on fashion.

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NIKE's 'Just Do It' Campaign

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Empowerment through sports and fitness fashion, driving the popularity of athletic wear in everyday life.

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