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Evolution of Fashion Advertising
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The New Look by Christian Dior in the 1940s
Revived femininity in women's fashion post-WWII with full skirts and cinched waists, changing post-war fashion ideals.
Chanel's Little Black Dress
The little black dress became a staple, promoting an idea of timeless, accessible elegance.
The Roaring Twenties
Introduction of flapper dresses and bob hair cuts, symbolizing women's liberation and a break from tradition.
1950s Post-War Fashion
Resurgence of haute couture and the birth of teenage fashion—emphasizing conformity and affluence in society.
1960s Youthquake
Miniskirts and bold patterns promoting youth culture and freedom of expression.
1980s Power Dressing
Padded shoulders and tailored suits reflected women's growing presence in the workforce and desire for equality.
The Hippie Movement of the late 1960s and early 1970s
Bell-bottoms and tie-dye garments reflecting countercultural values and a break from conservative norms.
Vogue Magazine's Influence
As a fashion bible, Vogue sets trends by highlighting and normalizing what is considered high fashion.
Sex and the City's Influence on Fashion
The TV show popularized designer labels and shoes, significantly impacting women's fashion and consumer habits.
Punk Fashion of the 1970s
Distressed, DIY clothing reflecting anti-establishment views and an embracement of individuality.
1990s Grunge
Casual, thrift-store aesthetics emphasizing a detachment from materialism and mainstream values.
Calvin Klein's Minimalist Ad Campaigns
Focus on simplicity and sexuality, shifting away from excessive designs to clean and modern looks.
De Beers' 'A Diamond is Forever' Campaign
Solidified diamonds as the ultimate symbol of love and commitment, greatly influencing engagement traditions.
Hip Hop Fashion in the 1990s
Baggy silhouettes and sports labels, illustrating the influence of music culture on fashion.
NIKE's 'Just Do It' Campaign
Empowerment through sports and fitness fashion, driving the popularity of athletic wear in everyday life.
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