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Sponsorship in PR involves a company supporting an event, activity, person, or organization financially or through the provision of products or services. A fashion brand might sponsor a high-profile event, such as a fashion award show, to enhance its brand image.

Influencer collaboration involves partnering with social media influencers to market products. Fashion brands often collaborate with fashion bloggers or Instagram influencers to create branded content, limited-edition collections, or sponsored posts.

Crisis management in PR involves dealing with threats to the company or brand and can be critical in the fashion industry if a scandal or issue arises. This could include revising strategies, issuing apologies, or conducting press conferences to mitigate damage.

A press release is an official announcement issued to the news media. In fashion, it might announce a new collection, a collaboration with a designer, or an upcoming fashion show, including details like the inspiration, pieces, and pricing.

A brand narrative is the story that shapes consumers' perceptions of a brand. For a fashion label, PR might focus on the founder's journey, the craftsmanship of the clothes, or the ethical and sustainable practices of the brand.

A capsule collection is a condensed version of a designer's vision, often comprised of a few essential or signature pieces. PR for a capsule might involve special events, targeted influencer strategies, and exclusive media previews.

Experiential marketing creates immersive branding experiences that engage consumers. In fashion, this could mean an interactive pop-up shop that lets visitors see, touch, and try on clothing, or an installation at a music festival.

Media relations involve interactions with the media to communicate a company's message. In the fashion industry, this might include building relationships with fashion journalists, bloggers, and magazines to secure coverage for events and collections.

Celebrity endorsement is when a celebrity is paid to endorse a product. Fashion brands might secure a famous face to be seen in their apparel or accessory lines, thus influencing fans to purchase those items.

A lookbook is a collection of photographs compiled to show off a fashion designer's new collection, a particular styling, or a clothing line. It serves as inspiration for how to wear items and is often sent to fashion editors and stylists.

A pitch in PR is a message aimed at convincing journalists or editors to feature a story. In fashion PR, this could entail pitching a unique story angle about a new eco-friendly fabric or an emerging designer's background to fashion editors.

A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing. PR professionals work on invitations, venue selection, arranging celebrity attendance, and post-show press coverage.

A brand ambassador is a person who is hired by an organization to represent a brand in a positive light. In fashion, celebrities or influencers might be engaged to wear and promote a particular brand's clothes and accessories.

A media kit is a package of promotional material provided to members of the press to brief them about a product or company. In fashion, this might include press releases about a new collection, designer bios, high-resolution images, and contact information for PR representatives.