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The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders, vital in protecting a fashion brand’s image.

A planned event designed to attract the public's attention to the event's organizers or their cause, used in fashion to create hype and media coverage for a brand or product.

A public declaration of one's personal or institutional support of a product, service, or enterprise, often used in fashion when a celebrity or influencer approves a brand.

An event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories, a central element in fashion PR for gaining media and buyer attention.

The application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, and in the fashion industry, runway shows.

The process of predicting the future direction of fashion, including colors, fabrics, textures, materials, prints, graphics, beauty, accessories, etc., acts as a guide for designers and brands.

A package of promotional material provided to members of the press to brief them about a product, brand, or event, crucial for fashion shows and product launches.

The practice of building a relationship between consumer and brand, often involving direct and indirect interaction through various channels, significant for maintaining customer loyalty in fashion.

A business relationship where an organization provides support for an event, activity, person, or organization financially or through products or services, frequent in fashion shows and events.

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds, a fundamental aspect in the fashion market.

A written communication directed at members of the news media to announce something newsworthy, typically used in fashion to introduce new collections or collaborations.

A person who is hired by an organization to represent a brand in a positive light, helping to increase brand awareness and sales within fashion.

The action or process of interacting with others to exchange information and develop professional or social contacts, crucial for establishing relationships in the fashion industry.

A marketing technique where information about a product or service is passed electronically from one Internet user to another, leading to widespread awareness and interest in fashion trends or products.

The process of managing online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest, especially relevant for fashion brands in the digital age.

The practice of managing and guiding the spread of information from an individual or an organization to the public via the media, key in fashion industry events.

A concise presentation aimed at making a sale or landing a deal, often used in fashion to propose collaboration ideas to potential partners or media outlets.

An advertising strategy that involves placing a brand or product in media, such as films, television shows, or social media content, to increase visibility and familiarity among consumers in fashion.

A form of social media marketing involving endorsements from influencers, individuals who have a purported expert level of knowledge or social influence in fashion.