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Fashion Week Essential Knowledge
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Model Casting
Model Casting is the process of choosing models for the runway shows. Designers select models based on their vision for the collection, considering factors such as walk style, look, and capability to represent the aesthetic of the brand.
After-Party
An After-Party is a social event held after a Fashion Week runway show. It's used as a networking opportunity for industry professionals and can often be an extravagant affair.
Trade Show
A Trade Show is an event where industry professionals meet and conduct business. During Fashion Week, trade shows may run concurrently, allowing retailers to look for new products to sell besides what's on the runway.
Fashion Influencer
A Fashion Influencer is an individual who has gained a significant following on social media or other platforms and uses their influence to impact fashion trends and purchasing decisions. They are often present at Fashion Week to provide exposure to the brands and help set trends.
Collection
In fashion, a Collection refers to a set of clothing designed for a particular season by a designer or fashion house. Collections are typically presented during Fashion Weeks.
Editor
An Editor, within the context of Fashion Week, is a professional who works for a fashion publication and attends shows to scout new trends, report on the event, and decide what will make it into their publication.
Fashion Capital
A Fashion Capital is a city that has a major influence on international fashion trends and is significant in the world of fashion. The four traditional Fashion Capitals are New York, London, Milan, and Paris.
Buyer
In the context of Fashion Week, a Buyer is a person representing a retail store, department store, or another customer who makes purchasing decisions about what clothes or collections to buy for their venue based on the latest offerings.
Trend Forecasting
Trend Forecasting is the process of predicting the future fashion trends. Trend forecasters analyze the runway shows during Fashion Week, current events, and consumer habits to predict which styles will be popular in upcoming seasons.
Fitting
A Fitting is a session where models try on clothes to ensure a proper fit before a runway show. This process is crucial to adjust the garments for the best possible presentation.
Womenswear
Womenswear refers to clothing specifically designed for women. Most Fashion Weeks include numerous shows dedicated to presenting the latest in womenswear from established and emerging designers.
Press Release
A Press Release for Fashion Week is a written statement given to the media to provide information and promote a designer's collection. It often includes details about inspiration, fabrics, and key themes.
Showroom
A Showroom is a large space used to display designer collections to buyers. It is often used outside of the main Fashion Week schedule to give buyers a chance to see the clothing up close, ask questions, and place orders.
Runway Show
A Runway Show is a presentation of a designer's new collection of clothing on a runway, with models walking to showcase the clothing to buyers, press, and the general public. It's a key event during Fashion Week.
Menswear
Menswear refers to clothing specifically designed for men. At Fashion Week, there may be separate shows or days dedicated to showcasing menswear collections from various designers.
Haute Couture
Haute Couture refers to the creation of exclusive custom-fitted clothing. It is a high-end fashion that is constructed by hand from start to finish, made from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers.
Lookbook
A Lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. It is used as a marketing tool to demonstrate a designer's work to buyers, the press, and others in the industry.
Street Style
Street Style refers to fashion that emerges not from studios, but from grassroots streetwear. During Fashion Week, this style is highly photographed and reported on, highlighting the fashion choices of models, editors, and attendees outside the official venues.
Ready-to-Wear
Ready-to-Wear, or prêt-à-porter, refers to factory-made clothing, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame.
Front Row
The Front Row at a Fashion Week show is reserved for the most important attendees, such as celebrities, high-profile fashion editors, and major clients. Being seated in the Front Row is considered an honor and a status symbol in the fashion industry.
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