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The arrangement and presentation of products in store windows to attract customers. Serves as an invitation to enter the store.

The design and setup of a store's interior, including fixtures, merchandise, and aisle ways, to optimize customer traffic and sales.

Lifelike models used to display apparel and accessories to depict how items look when worn.

The strategic placement of contrasting blocks or areas of solid colors to draw attention and direct customer traffic.

The use of ambient, task, and accent lighting to enhance product visibility, create mood, and guide customers.

The practice of displaying products from different categories together to encourage additional purchases.

Displays that encourage customer interaction, often technology-driven, to engage customers and create memorable experiences.

Changing displays and merchandise assortments to align with seasons, holidays, or events to entice customer purchases.

Specialized display setups near checkout areas intended to trigger impulse buys as customers complete their shopping.

The use of scents, sounds, and tactile experiences within a store to influence customer behavior and enhance the shopping experience.

Creating displays that reflect a specific lifestyle or aspirational image to attract a target customer group.

Displaying products vertically at different eye levels to maximize visibility and encourage top-to-bottom browsing.

Electronic displays that showcase promotions, information, or advertisements, often customizable and dynamic.

A visual representation that maps out where every product should be placed in a store to maximize sales and minimize wasted space.

Printed or digital signs and imagery used to communicate with customers, highlight offers, and brand the space.

The practice of organizing a store into different areas or zones, each with a specific focus or type of merchandise.

Incorporating accessories, fixtures, and décor into displays to provide context and enhance the overall aesthetic.

The strategic use of colors in visual merchandising to evoke specific emotions and behaviors in customers.

Determining the efficient and effective arrangement of fixtures and merchandise within a store to create a pleasing shopping environment.