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Brands may use nature-inspired imagery or green colors on products and in advertising to give the impression of eco-friendliness without substantial sustainable practices.

Terms like 'eco-conscious' or 'green' can be used vaguely and without clarification to mislead consumers into thinking a product is more sustainable than it is.

A brand may promote a single green initiative while ignoring other harmful environmental practices. This is a way to deflect from less sustainable aspects of their operation.

Claims of sustainability without available evidence or third-party certification can suggest greenwashing.

Some brands may present a product as 'greener' by comparing it to more harmful alternatives, even though the product is not sustainable on its own merit.

Companies might highlight an environmentally friendly aspect that is actually required by law or industry standards, presenting it as a voluntary, conscious effort.

Materials may be labeled as 'eco-friendly,' such as bamboo or soy fabrics, without addressing the environmental impact of their production or processing methods.

Fashion brands may create fake labels or names that sound like endorsements from recognized environmental organizations to imply third-party validation of their products.

A product's sustainability is excessively hyped up, with claims of significant environmental benefits without proof, often misleading consumers about the product's true impact.