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Some brands may present a product as 'greener' by comparing it to more harmful alternatives, even though the product is not sustainable on its own merit.

Claims of sustainability without available evidence or third-party certification can suggest greenwashing.

Companies might highlight an environmentally friendly aspect that is actually required by law or industry standards, presenting it as a voluntary, conscious effort.

Brands may use nature-inspired imagery or green colors on products and in advertising to give the impression of eco-friendliness without substantial sustainable practices.

Materials may be labeled as 'eco-friendly,' such as bamboo or soy fabrics, without addressing the environmental impact of their production or processing methods.

A brand may promote a single green initiative while ignoring other harmful environmental practices. This is a way to deflect from less sustainable aspects of their operation.

Terms like 'eco-conscious' or 'green' can be used vaguely and without clarification to mislead consumers into thinking a product is more sustainable than it is.

Fashion brands may create fake labels or names that sound like endorsements from recognized environmental organizations to imply third-party validation of their products.

A product's sustainability is excessively hyped up, with claims of significant environmental benefits without proof, often misleading consumers about the product's true impact.