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Event Planning Essentials

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Banquet Event Order (BEO)

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A BEO is a document that outlines the specifics of an event at a venue including catering needs, room set-up, and A/V requirements. Example: An event planner might reference the BEO to verify the seating arrangement and menu for a wedding reception.

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Request for Proposal (RFP)

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An RFP is a document that solicits bid proposals from vendors for services needed for an event. Example: An event planner may send RFPs to various AV companies to find the best fit for their client's conference.

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Run of Show

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This is a detailed timeline that outlines all the elements within an event program. Example: The run of show for a charity gala might include times for guest arrival, speeches, dinner service, and the auction.

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SWOT Analysis

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SWOT Analysis stands for Strengths, Weaknesses, Opportunities, and Threats, and it is used to assess these aspects in relation to an event planning. Example: Before an event, a planner may perform a SWOT analysis to improve the event's success chances.

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Load-in/Load-out

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These terms refer to the scheduled times when event supplies and equipment are brought in and out of a venue. Example: Load-in might be scheduled for 8 AM to allow time for stage set-up before a concert begins at 7 PM.

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Force Majeure

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This is a contractual clause that frees both parties from liability in the event of extraordinary occurrences. Example: A hurricane might invoke the force majeure clause to cancel a beachside festival without penalty.

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Attrition Rate

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The percentage that reflects the difference between the actual number of attendees and the expected number, which can affect room block and catering minimums. Example: If an event had an attrition rate of 20%, it means 80% of expected attendees were present.

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Plus-Plus (++ or ++%)

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A term used in catering to denote that tax and service charge are not included in the quoted price. Example: A price listed as 50++couldendupbeing50 ++ could end up being 60 after a 20% service charge and tax are added.

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Pipeline

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The pipeline refers to the flow of potential sales or event bookings that are in various stages of completion. Example: An event planner's pipeline may include initial inquiries, confirmed events, and events in the negotiation phase.

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Gobo

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A gobo is a stencil or template placed inside or in front of a light source to control the shape of the emitted light. Example: A company logo may be projected onto the wall of a venue using a gobo within a spotlight.

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Holding Room

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A temporary space used for talent, entertainers, or event staff prior to their participation in the event. Example: Public speakers might wait in the holding room before their scheduled time to take the stage.

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Rider

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A set of requests or demands that a performer sets as criteria for performance. Example: A musician's rider might include specific room temperature, types of snacks available, and certain beverages to be provided in their dressing room.

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Breakout Session

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A breakout session is a smaller, focused meeting or workshop that is part of a larger conference or event. Example: At a tech conference, there might be breakout sessions on different programming languages.

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Step and Repeat

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A background display with repeating logos where guests can pose for photos at an event. Example: Celebrities might be photographed in front of a step and repeat that features sponsors' logos at a charity gala.

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Podium

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A small platform used to raise a person to a level where they can be seen by an audience, commonly coupled with a lectern. Example: The event MC may give opening remarks from atop a podium.

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No-show

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A registered attendee who does not attend the event without prior notice. Example: Out of 200 registrants for a workshop, if 10 don't arrive, the no-show rate is 5%.

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Pipe and Drape

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Freestanding frameworks used to hang drapery or fabric dividers to create separate areas within a larger space. Example: Pipe and drape may be used to create individual booths for vendors at a trade show.

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Green Event

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An event that is organized with the intention of minimizing its environmental impact. Example: A conference might be considered a green event if it includes measures such as zero waste initiatives and use of renewable energy.

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AVL

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AVL stands for Audio, Visual, and Lighting, critical components of event production. Example: The AVL team is responsible for the sound systems, projection screens, and stage lighting at a concert.

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F&B Minimum

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Food and Beverage Minimum is the least amount of money that must be spent on catering services at a venue. Example: A venue may require a F&B minimum of 10,000toreserveanexclusiveeventspace.10,000 to reserve an exclusive event space.

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RFP - Detailed Explanation

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A Request for Proposal is a document issued by an organization to solicit proposals from vendors, detailing project parameters and requirements. Example: For a large conference, the event organizer might issue an RFP for catering services specifying the menu expectations, service levels, and budget.

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Stanchion

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A sturdy upright fixture that provides support for ropes or belts used to control crowds. Example: Stanchions are often used to form orderly lines for registration at a conference.

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Early Bird Registration

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A registration option that offers discounted rates to attendees who sign up before a specified date. Example: An event may offer an early bird rate that saves 20% off the regular price if attendees register two months in advance.

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Keynote Speaker

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A speaker chosen to present the primary address that highlights the main theme of a conference or event. Example: A renowned industry expert may be invited as a keynote speaker to set the tone for a professional convention.

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Mock-up

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A full-scale model or sample used to demonstrate, promote, and validate how an event will look and feel. Example: For a high-end wedding, a floral designer might create a mock-up of the centerpiece for the couple's approval.

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Plenary Session

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A meeting or session at a conference that all attendees are meant to participate in simultaneously, typically without other concurrent sessions. Example: The opening session of a symposium, where all delegates gather to hear the first speaker, is a plenary session.

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Site Inspection

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A visit to a venue or location to assess its suitability for an event. Example: Before booking a hotel for their conference, event organizers might do a site inspection to check the facilities and space arrangements.

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Table Skirting

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Cloth used to cover and decorate the sides of a table, often touching the floor. Example: Table skirting is commonly used in banquet settings to give serving tables an elegant appearance.

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Walk-through

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A final review or rehearsal of the event space and program, conducted just before the event starts. Example: The event planner may have a walk-through with the client to ensure everything is in place for an anniversary party.

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Wrap-up Meeting

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A meeting following an event where staff and stakeholders discuss what went well and what could be improved. Example: After a fundraiser, the planning team might hold a wrap-up meeting to review feedback and financials.

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Silent Auction

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A fundraising event where items for auction are displayed; attendees place bids silently and anonymously on sheets of paper. Example: At a charity event, participants can bid on donated goods or services in a silent auction without an auctioneer.

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Vendor

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A provider of goods or services essential to events. Example: Caterers, AV companies, and decorators often serve as vendors at corporate events.

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Master of Ceremonies (MC)

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An individual responsible for hosting and maintaining the flow of an event. Example: An MC might introduce speakers, announce program segments, and engage the audience during a gala dinner.

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Cash Bar

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A bar setup where guests must pay for their own alcoholic beverages. Example: Instead of an open bar, a company party might have a cash bar to limit alcohol consumption and expense.

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On-site Management

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The oversight and coordination of all event logistics while the event is occurring. Example: An on-site manager might troubleshoot AV issues or coordinate vendor services during a festival.

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Exhibition Stand

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A booth or display used by an organization to promote their products or services at a trade show or convention. Example: Tech companies often use interactive exhibition stands to showcase their latest gadgets.

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Corkage Fee

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A charge levied by a venue when a guest brings their own alcoholic beverage instead of buying it from the facility. Example: A wedding venue may charge a corkage fee for each bottle of wine the couple brings from home.

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Incentive Trip

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A planned event or trip designed to motivate and reward employees or partners. Example: A sales company may reward its top performers with an all-expenses-paid trip to Hawaii.

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Theme

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A central idea or concept that ties together the elements of an event. Example: A summer party might have a beach theme with sand, surfboards, and tropical drinks as decor.

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Headcount

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The total number of participants attending an event. Example: For a training workshop, the headcount might influence the number of materials printed and catering provisions.

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VIP

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A Very Important Person who may be given special privileges due to their status or role at an event. Example: Sponsors, keynote speakers, or dignitaries might be considered VIPs at a conference and receive special seating or amenities.

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