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A rewards program where players earn points for their play which can be exchanged for free play, goods, or services. Example: Casinos offering points which can be converted into free slot machine spins.

Partnerships with nearby businesses or services to offer joint promotions that enhance the customer experience. Example: A casino providing discounts to a local show as a benefit for staying at the casino hotel.

Sending personalized offers and promotions to potential casino guests through physical mail. Example: Mailing casino guests exclusive coupons for free meals or hotel stays.

Distributing promotional content and offers to a list of subscribers via email. Example: A weekly newsletter to subscribed guests highlighting upcoming events and exclusive bonuses.

Incentivizing repeat visits by rewarding customer loyalty with exclusive benefits. Example: A tier-based VIP program rewarding frequent visitors with special parking, room upgrades, and early show access.

Engaging with customers through competitions or giveaways on social media platforms. Example: A Facebook contest where participants share stories for a chance to win a weekend stay.

Gaining exposure by sponsoring local events, shows, or sports teams. Example: A casino sponsoring a major poker tournament, thereby associating its brand with the event.

Partnering with popular individuals to market the casino to their followers. Example: Collaborating with a celebrity who has a large following to promote the casino's luxury suites.

Offering exclusive and personalized services to maintain the patronage of high-stakes players. Example: Providing a dedicated casino host and special gaming areas for high-rollers.

Using casino hosts to provide personalized service to valuable players to foster loyalty. Example: Casino hosts checking in on players at the tables, offering comps, and making reservations.

Utilizing customer data to understand behavior and personalize marketing efforts. Example: Analyzing player card data to tailor promotions and increase player spend.

Breaking down the market into segments and tailoring strategies to each specific group. Example: Offering different promotions for slots players and table game players.

Encouraging current customers to refer friends and relatives with incentives. Example: A refer-a-friend program that provides free slot play to both the referee and the referred.

Making special offers to individuals based on their geographical location. Example: Sending location-based mobile push notifications for casino deals when a user is nearby.