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Sustainable Tourism Statistics
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Global sustainable tourism market size in 2019
The global sustainable tourism market size was valued at approximately
Projected annual growth rate of the sustainable tourism industry from 2020 to 2027
The projected annual growth rate of the sustainable tourism industry from 2020 to 2027 is 8%. Source: Grand View Research.
Percentage of consumers who prefer eco-friendly accommodations
About 73% of global consumers prefer to book eco-friendly accommodations. Source: Booking.com Sustainable Travel Report.
Reduction target of CO2 emissions by the tourism sector by 2030
The tourism sector aims to reduce CO2 emissions by 50% by 2030. Source: United Nations World Tourism Organization (UNWTO).
Percentage of travelers willing to pay extra for sustainability
Approximately 58% of travelers are willing to pay at least 10% extra for sustainability. Source: TUI Group.
Contribution of global tourism to worldwide water scarcity
Global tourism contributes approximately 1% to worldwide water scarcity. Source: Journal of Sustainable Tourism.
Percentage of businesses in the tourism industry adopting green practices by 2021
By 2021, about 70% of businesses in the tourism industry have adopted green practices. Source: Sustainable Travel International.
Increase in sustainable tourism interest post-pandemic
There was a reported 10% increase in interest in sustainable tourism after the COVID-19 pandemic. Source: Expedia.
Economic value of coral reefs to tourism annually
Coral reefs contribute approximately
Number of UNESCO World Heritage sites that are considered sustainable tourism destinations
There are over 250 UNESCO World Heritage sites that are considered sustainable tourism destinations. Source: UNESCO.
Increase in wildlife tour bookings signaling eco-tourism growth
Wildlife tour bookings have increased by over 45% in the past five years, indicating the growth of eco-tourism. Source: The World Travel & Tourism Council (WTTC).
Share of travelers who believe sustainable travel is important
Around 87% of travelers believe sustainable travel is important. Source: Tripadvisor.
Percentage of hotels with a sustainability certification
Only about 6% of hotels globally have obtained a sustainability certification. Source: Green Key Global.
Energy consumption reduction target for hotels by 2030
Hotels aim to reduce energy consumption by 66% by the year 2030. Source: International Tourism Partnership.
Sustainable transportation preference among tourists
67% of tourists prefer to use sustainable modes of transportation. Source: The European Travel Commission.
Increase in vegan and vegetarian menu options in travel destinations
Vegan and vegetarian menu options in travel destinations have increased by 25% in recent years. Source: HappyCow.
Global investment in responsible tourism in 2021
The global investment in responsible tourism reached 10.5 billion in 2021. Source: Responsible Travel & Tourism Collective.
Tourists' recycling habits while traveling
76% of tourists report maintaining their recycling habits while traveling. Source: Sustainable Travel International.
Impact of sustainable tourism on employment
Sustainable tourism is estimated to support over 6.5 million jobs globally. Source: World Travel & Tourism Council (WTTC).
Reduction in single-use plastics in tourism
There has been an estimated 30% reduction in single-use plastics in the tourism industry over the past two years. Source: Oceanic Society.
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