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Music in Advertising

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Cadbury - In the Air Tonight

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Phil Collins' song captures attention and creates a surreal experience for a chocolate brand.

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Apple - iPod Silhouettes

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Featured various popular songs, created energetic and trendy brand image.

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McDonald's - I'm Lovin' It

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Catchy jingle that is instantly recognizable, associates happiness with the brand.

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Old Spice - The Man Your Man Could Smell Like

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Uses a catchy whistle, reinforces brand identity and memorability.

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Nike - Revolution

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Used The Beatles' song 'Revolution', aligned the brand with counterculture and change.

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Coca-Cola - I'd Like to Buy the World a Coke

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Evoked feelings of global unity and harmony, strengthening brand's friendly image.

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Renault Clio - Va Va Voom

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Uses French music to highlight the car's French heritage, adds sophistication.

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Intel - Bong

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Distinct five-note tune reinforcing brand recognition every time a computer boots.

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Heineken - The Entrance

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Features 'The Golden Age' by The Asteroids Galaxy Tour, depicts a suave and adventurous lifestyle.

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Target - Color Changes Everything

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Fast-paced, joyful music to showcase colorful, whimsical advertising approach.

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John Lewis - Christmas Adverts

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Uses emotional music covers, often sparks public anticipation and creates an emotional bond.

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Dior - J’adore

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Features Charlize Theron with Gossip's 'Heavy Cross', combining luxury with power and independence.

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Wrigley's Extra - Sarah & Juan

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Featured a cover of Elvis Presley's 'Can't Help Falling in Love', highlighting emotional storytelling.

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Chanel - Le Film

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Uses 'Lo-Fang's sexy cover of 'You're The One That I Want', adds layers of sophistication and allure.

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Levi's - Go Forth

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Uses 'The Laughing Heart' by Charles Bukowski, creates an inspirational and rebellious tone.

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