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Music in Advertising
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Cadbury - In the Air Tonight
Phil Collins' song captures attention and creates a surreal experience for a chocolate brand.
Apple - iPod Silhouettes
Featured various popular songs, created energetic and trendy brand image.
McDonald's - I'm Lovin' It
Catchy jingle that is instantly recognizable, associates happiness with the brand.
Old Spice - The Man Your Man Could Smell Like
Uses a catchy whistle, reinforces brand identity and memorability.
Nike - Revolution
Used The Beatles' song 'Revolution', aligned the brand with counterculture and change.
Coca-Cola - I'd Like to Buy the World a Coke
Evoked feelings of global unity and harmony, strengthening brand's friendly image.
Renault Clio - Va Va Voom
Uses French music to highlight the car's French heritage, adds sophistication.
Intel - Bong
Distinct five-note tune reinforcing brand recognition every time a computer boots.
Heineken - The Entrance
Features 'The Golden Age' by The Asteroids Galaxy Tour, depicts a suave and adventurous lifestyle.
Target - Color Changes Everything
Fast-paced, joyful music to showcase colorful, whimsical advertising approach.
John Lewis - Christmas Adverts
Uses emotional music covers, often sparks public anticipation and creates an emotional bond.
Dior - J’adore
Features Charlize Theron with Gossip's 'Heavy Cross', combining luxury with power and independence.
Wrigley's Extra - Sarah & Juan
Featured a cover of Elvis Presley's 'Can't Help Falling in Love', highlighting emotional storytelling.
Chanel - Le Film
Uses 'Lo-Fang's sexy cover of 'You're The One That I Want', adds layers of sophistication and allure.
Levi's - Go Forth
Uses 'The Laughing Heart' by Charles Bukowski, creates an inspirational and rebellious tone.
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