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Marcuse's One-Dimensional Man

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Totalitarianism

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Marcuse argues that advanced industrial societies, despite being democratic, display totalitarian traits through technological rationality and one-dimensionality.

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Negative Thinking

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A mode of critical thought that challenges the prevailing system and strives to negate the established patterns of thought.

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Advanced Industrial Society

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Marcuse's term for societies that are highly developed in technology and organize life around production and consumption.

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Repressive Desublimation

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The process by which social control is exercised by allowing certain desires to be expressed, reducing the drive for social change.

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Technological Rationality

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The idea that technological progress has become the primary rationality, which shapes society and culture.

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The Great Refusal

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Marcuse's call for a radical rejection of the established norms and values of one-dimensional society, advocating for revolutionary change.

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Commodity Fetishism

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Overemphasis on the market value of products, which disguises the exploitative nature of commodity production.

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Existential Liberation

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The concept of achieving a form of freedom that goes beyond mere political freedoms, aiming for a liberation of human desires and full potential.

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False Needs

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Needs created and perpetuated by society that promote consumerism and stifle individuality and freedom.

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The Performance Principle

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Social behaviors are governed by the measure of performance, often seen in work and production, leading to competition and repression.

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Rationality of Domination

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The critique of how reason and logic are used to justify and maintain control, power, and oppression in society.

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Aesthetic Dimension

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Art's potential to challenge the status quo by representing alternative realities and fostering critical thinking.

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One-Dimensionality

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Understanding and critique of modern society wherein individuals lose the ability to think critically and difference is repressed.

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