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Personalized Persuasion refers to the targeting of users with advertisements and content tailored to their behaviors and preferences. This raises ethical issues such as the potential for manipulation and the erosion of individual choice.

Surveillance Capitalism is an economic system centered around commodifying personal data with the core purpose of profit-making. Ethical issues include privacy invasion, lack of transparency, and manipulation of human behavior for profit.

Instrumentarian Power is the influence companies gain by using the collected data to shape human behavior. Ethical concerns revolve around the control exerted over users, undermining autonomy and free will.

Behavioral Surplus refers to the data that companies collect on users beyond what is necessary for service improvement. Ethical concerns involve the unauthorized use and potential exploitation of this surplus data.

Prediction Products are the outputs of surveillance capitalism, which predict user behavior and are sold to advertisers and businesses. The ethical issues include user manipulation and the accuracy of predictions affecting individuals' lives.

Datafication is the process by which many aspects of human life are quantified into data for surveillance capitalism purposes. It raises ethical questions including the reduction of human experiences to data points and implications for privacy.

Algorithmic Determinism is the notion that decisions and opportunities in one's life are increasingly determined by algorithms. Ethically, this implicates concerns about bias, discrimination, and the undermining of human agency.