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Augmented Reality Use Cases
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Field service and repair with remote expert assistance
Telecommunications, TechSee provides AR assistance for customer support agents to guide users through technical problems.
Digital makeup and cosmetic preview applications
Cosmetics, L'Oréal’s Makeup Genius app lets users try on makeup virtually.
Warehouse management and logistics optimization
Logistics, DHL uses smart AR glasses for hands-free picking and packing operations.
Space exploration and educational AR experiences
Space Industry, NASA's Spacecraft 3D app allows users to explore and learn about space missions.
Augmented art installations and exhibits
Arts and Culture, The SFMOMA’s AR art installations blur the lines between real and digital art.
Interactive learning experiences in education
Education, Elements 4D by DAQRI brings chemistry to life with interactive AR elements.
Immersive tourism experiences at historical sites
Travel and Tourism, TimeLooper app provides historical reenactments at landmarks.
Enhancing the shopping experience with virtual try-ons
Retail, Virtual dressing rooms such as GAP's DressingRoom app by Google.
Improving navigation with real-time overlay directions
Automotive, Hudway Glass projects navigation directions onto the car's windshield.
Enhanced visualization of spatial data for urban planning
Government and Urban Development, Esri’s ArcGIS Urban employs AR for visualizing city planning projects.
Interactive museum guides and educational tools
Museums, The Smithsonian Institution’s Skin & Bones app displays AR overlays on skeletons.
Facilitating complex machinery maintenance
Manufacturing, Boeing uses AR to assist technicians in airplane wiring.
Enhancing live events with interactive visuals
Entertainment, The AR app for the Eurovision Song Contest added digital effects to live performances.
Real-time data visualization for athletes' performance
Sports, The Ghost Pacer AR glasses allow runners to race against virtual avatars.
Enhanced storytelling in books and comics
Publishing, The Marvel AR app brings comic book characters to life with interactive content.
Providing real-estate tours and property previews
Real Estate, Zillow’s 3D Home app allows potential buyers to virtually tour homes.
AR-assisted assembly and installation instructions
Consumer Goods, IKEA Place app provides 3D setup instructions for furniture assembly.
Precision farming with AR for agricultural optimization
Agriculture, CNH Industrial uses AR to visualize crop analysis and machinery maintenance.
Personal fitness coaching with virtual trainers
Fitness, The Mirror offers live and on-demand fitness classes with augmented reality trainers.
Augmented reality gaming and immersive experiences
Gaming, Pokémon GO allows players to catch virtual Pokémon in real-world locations.
Visualizing architectural designs in the environment
Construction, ARki app enables users to visualize 3D architectural models on-site.
In-store navigation and product information
Retail, Home Depot's AR app guides customers to products within the store.
Natural disaster simulation for emergency response training
Public Safety, Spatial's AR platform allows real-time simulation of crisis scenarios for training.
Prototyping and design review in engineering
Engineering, Ford uses Microsoft HoloLens for car design and engineering reviews.
Enhancing situational awareness in military operations
Defense, The U.S. Army’s Integrated Visual Augmentation System (IVAS) provides soldiers with real-time information.
Supporting surgeons with augmented visual guidance
Healthcare, AccuVein helps healthcare professionals visualize veins under the skin.
Visualization of data analytics and business intelligence
Finance, Fidelity’s StockCity visualizes stock market data as a 3D cityscape.
Repair and maintenance of utilities with on-site AR instructions
Energy, GE Renewable Energy uses AR to assist technicians in maintaining wind turbines.
Interactive print advertisements with AR content
Advertising, The 19 Crimes wine labels come to life with stories of the convicts featured on the bottles.
Corporate training and skills development
Human Resources, Honeywell uses AR for training their workforce in safety and operational procedures.
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