Explore tens of thousands of sets crafted by our community.
Mobile App Monetization Models
15
Flashcards
0/15
Crowdfunding Model
Raises funds for app development and operations through crowdfunding platforms. Example: Some indie games on Kickstarter offer early access to backers.
Hybrid Monetization Model
Combines two or more monetization strategies to maximize revenue. Example: An app may use both ads and in-app purchases to generate income.
Advertising Model
Generates revenue by displaying ads within the app. Example: Angry Birds shows banner and video ads between gameplay.
Sponsorship Model
Partners with brands to offer sponsored content or rewards within the app. Example: RunKeeper might partner with sports brands to offer exclusive challenges.
Affiliate Model
Earns commission by promoting other companies' products or services within the app. Example: A fashion app might provide affiliate links to clothing stores.
Freemium Model
Offers basic features for free and charges for premium features. Example: Spotify allows free music streaming with ads and charges for ad-free premium access.
Transaction Fee Model
Charges a fee for transactions made within the app. Example: eBay's mobile app takes a percentage of the sale price whenever an item is sold.
In-App Advertising with Engagement
Offers rewards to users for engaging with advertisements. Example: Mobile games that give in-game currency for watching video ads.
Pay-Per-Download Model
Charges users a one-time fee to download the app. Example: WeatherPro charges a fee for downloading their ad-free weather forecasting app.
Data Monetization Model
Generates revenue by analyzing and selling non-personal user data. Example: Waze uses user data to sell traffic pattern information to city planners.
Licensing Model
Licenses the app's technology or content to other businesses for a fee. Example: SwiftKey's keyboard technology is licensed to other mobile device manufacturers.
Subscription Model
Charges users a recurring fee for access to the app or its content. Example: Netflix charges a monthly fee to access its collection of movies and series.
In-App Purchase Model
Offers digital goods or additional features within the app for purchase. Example: Games like Candy Crush sell extra lives or boosters.
Paywall Model
Restricts access to content behind a payment barrier. Example: The New York Times app allows access to a limited number of free articles before requiring a subscription.
E-Commerce Model
Sells physical or digital products through the app. Example: Amazon's mobile app lets users purchase products directly through their smartphones.
© Hypatia.Tech. 2024 All rights reserved.
