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On-Page SEO consists of optimizing individual web pages to rank higher and earn more relevant traffic. It includes content and HTML source code. This is important for making your page more accessible to search engines and users.

Page load speed is the time it takes for a webpage to fully display content. It's a ranking factor for search engines because it affects user experience – faster pages lead to higher engagement, retention, and conversions.

Image optimization involves reducing file size without sacrificing quality. This is key for SEO as it affects loading times and can contribute to user engagement and the visual appeal of the site.

Local SEO optimizes a business's digital properties for a specific vicinity, so people can find them easily and quickly, putting them one step closer to a transaction. This includes optimizing for local keywords and claiming business listings.

Off-Page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). It's important because it signals to search engines that your site is valuable to others on the web.

Structured data is a standardized format for conveying information about a page and classifying the page content. It's important because it can enhance search results through rich snippets, which can improve click-through rates.

Internal linking connects pages within your website using hyperlinks. This is foundational for SEO as it helps with website navigation, establishes information hierarchy, and spreads link equity throughout the site.

HTTPS is the secure version of HTTP, which encrypts data sent between the visitor and server. It's an official ranking factor for SEO as it protects user data, fosters trust, and is now expected by users.

Keyword research involves identifying popular words and phrases people enter into search engines. It's important as it informs content strategy and helps your pages rank for terms relevant to your site's purpose.

Voice search optimization ensures your content is easily discoverable by voice assistants. It's important as more searches are made by voice queries, which typically involve more natural language and question-based phrases.

Meta tags provide metadata about the HTML document that aren't displayed on the page but are machine parsable. They are significant for SEO as they can affect click-through rates and are used by search engines for information about a page.

Mobile optimization ensures your site is responsive or adaptive to mobile devices. Considering most searches are mobile, this is essential for user experience and benefits your site's SEO as search engines rank mobile-friendly sites higher.

User Experience (UX) refers to a person's emotions and attitudes when using a particular product, system, or service. UX is vital for SEO as search engines favor sites that provide a positive experience, evidenced by users' engagement metrics.

URL structure refers to the format of web addresses. A clean, descriptive URL structure is crucial for SEO as it helps users and search engines understand what the page is about and improves the user experience.