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Fashion Buying Cycles

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Spring/Summer

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This cycle typically involves buying in advance, often up to a year before the season begins, to ensure trends align with market demand. It launches in early January and peaks in late March.

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Pre-Fall

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This mini-cycle happens between spring/summer and fall/winter collections, with buying actions taking place around late spring. Designs focus on transitional pieces.

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Fall/Winter

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Buying for this cycle usually starts 6-9 months in advance. It launches in July and peaks towards the end of October, preparing for colder weather apparel.

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Resort/Cruise

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Collections that cater to customers vacationing in winter. Buyers order these items around June to capitalize on the year-end holiday season.

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Holiday/Seasonal

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Focuses on specific times of the year like Christmas or Back to School. Buying is timed a few months ahead to ensure stock is ready for the key retail period.

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Fast Fashion

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A modern, rapid buying cycle responding quickly to current trends. Buying happens continuously throughout the year to keep up with consumer demand and trends.

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