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Fashion Photography Genres

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High Fashion

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Highlights designer clothing and luxury brands, often featuring exotic locations, professional models, and intricate poses to exude exclusivity and glamour.

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Portrait

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Focuses on the model and the expressions, often capturing the face and the emotion, with fashion serving as an additional element to complement the subject.

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Lookbook

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Provides a visual representation of a brand's collection, designed to convey a specific aesthetic or theme of the collection to potential buyers and the press.

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Advertising

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Focused on creating imagery that persuades consumers to buy, often promoting a brand or lifestyle associated with the clothing, and can be found in print or online advertisements.

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Street Style

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Captures fashion in an urban environment, often candid photography of individuals wearing trendy or notable outfits in everyday settings.

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Still Life

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Concentrates on photographing fashion items without models, generally including accessories, clothing laid out artistically, or products in a styled setting.

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Editorial

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Focuses on storytelling through fashion, often found in fashion magazines. It combines clothing with locations, models, and themes to project a narrative or concept.

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Catalog

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Designed to showcase items for sale, presenting clothing and products in a clear and simple way to encourage purchasing.

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