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Trend Forecasting is the process of predicting future fashion trends. It is crucial for staying relevant and timely in the market. It helps brands in planning and developing new designs that align with upcoming demands.

PR in fashion involves managing the public perception of a brand through events, collaborations, and media. It is important for reputation management, brand image enhancement, and media relations.

This principle revolves around distinguishing a product from competitors by focusing on its unique features and benefits. It is essential for creating a competitive edge and for catering to specific customer preferences.

This encompasses a range of strategies and tools used to convey messages about the brand and its products to the target audience. It's important for fostering brand awareness and encouraging consumer engagement.

Involves selling fashion products online. It is critical for reaching a broad audience, offering convenience, and maintaining competitiveness in the digital age. It requires optimization of the customer online shopping experience.

Customer Segmentation involves dividing the potential market into distinct groups of buyers who have different needs or characteristics. It enables marketers to target each segment effectively and customize their approach.

The study of consumers' buying habits and patterns in the fashion industry. It is key to understanding what drives customer purchases and helps in developing targeted marketing strategies.

Employing effective pricing strategies involves setting prices that reflect the brand's position, target market, and production costs, while also considering competitors' pricing. It's critical for profitability and market perception.

Branding involves creating a unique image and identity for a fashion label, which is essential for standing out in a crowded market and fostering customer loyalty. It's important as it impacts recognition, trust, and marketing effectiveness.