Discover published sets by community

Brands host contests or giveaways on social media to drive engagement and gain exposure. Followers might be asked to like, comment, or share posts, tag friends, or post their own content with specific hashtags.

Fashion brands collaborate with celebrities or other brands to create exclusive collections. They promote these collaborations on social media to tap into the followers of their collaborators.

Encouraging customers to post their own content wearing or using fashion products helps brands increase engagement and build community. This content can be reshared by the brand to add authenticity.

Brands can use live streaming to show fashion shows, behind-the-scenes looks, or product launches in real-time, providing an interactive and immediate experience for the viewer.

This strategy involves partnering with fashion influencers who have a significant following to promote clothing and accessories. Influencers can showcase how to style pieces and drive their audience to the brand's social media channels or website.

Creating blog content that has a strong fashion focus can drive traffic back to the brand's website. Blogs can feature fashion tips, how-to guides, and highlight new collections or seasonal trends.

Using targeted ads on social media platforms to reach potential customers based on interests, demographics, and behaviors. Fashion brands can showcase their products directly in users' social feeds.

Hashtags are used to curate and organize content around specific campaigns or trends. Fashion brands can use unique hashtags to boost the visibility of new collections or to generate buzz around a campaign.

Fashion influencers or celebrities take over a brand’s social media account for a day to post exclusive content. This can create a buzz and allows followers to see the brand from a new perspective.