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Advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based.

Endorsers must be truthful about products and disclosures must be clear when there is a material connection.

Comparisons must be clearly presented, substantiated, not misleading, and should compare related aspects.

Any relationship between a brand and endorser that could affect how people view the endorsement must be disclosed.

Regulated use of models including issues on body image and portrayal must adhere to industry guidelines and local laws.

Claims about eco-friendly or sustainable attributes must be supported by scientific evidence and clearly explained.

Advertisers should only use this label when all or virtually all of a product is made in the USA.

Prices in ads must be accurate, and terms of sales clear. Bait-and-switch tactics are illegal.

Use of other's intellectual property in ads without consent can lead to legal issues, including trademark infringement.

Advertising to children is heavily regulated to avoid exploitation and ensure truthful, appropriate messaging.

Product descriptions in advertising must be accurate and not misleading, including material composition and features.

Size and fit claims in advertising should reflect the actual product size and measurements to avoid misleading consumers.

Legal regulations may vary based on the target market's national or regional advertising laws.

Online ads must adhere to the same principles as offline, including truthful representation and disclosure of tracking or cookies.