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Characteristics and shopping habits typically include searching for discounts, waiting for sales, and valuing price over quality.

These customers look for a shopping experience that offers more than just a transaction. They enjoy in-store events and personalized service.

This group prioritizes products made through sustainable practices and from ethical brands. They may pay more for these items.

These customers prioritize high-end brands and quality over price. They shop less frequently but make high-value purchases.

Interested in integrating technology with fashion, such as wearables and smart clothing, and often shop in tech-forward retail spaces.

Research products online thoroughly before going to a physical store for the final purchase to avoid shipping costs or wait times.

Consistently return to the same retailer or brand for the familiarity and satisfaction of past experiences.

Prioritize ease of purchase and speed. They may choose ready-to-wear items and shop online or in easily accessible locations.

Seamlessly use multiple channels for shopping, such as in-store, online, and through mobile apps, often within a single transaction.

This segment is always looking for the latest styles and fashions. They are willing to pay a premium for new trends and often influence others.

Make unplanned purchases based on immediate desire or sales promotions. They are less likely to compare prices or brands.

Prefer shopping through digital channels, use mobile apps and technology to enhance their shopping experience, and are often influenced by social media.

This group primarily shops where they believe they can get good deals, such as outlet malls and discount stores.

They seek the best quality and functionality for the price. These customers often read reviews and compare options before purchasing.

Purchase from companies with fair labor practices, positive environmental impacts, and that generally align with their personal values.

Examine products in a physical retail store only to purchase them later online, usually at a lower price.

Enjoy shopping as a social activity with friends or family and are often influenced by the opinions of their shopping companions.

Prefer to shop from specific brands they trust and have a history with, less likely to switch brands for promotions.

This segment constantly looks for the best deals, may leverage price match policies, and is heavily influenced by discounts and clearance sales.