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Brand Valuation is the process of estimating the total financial value of a brand.

Brand Experience refers to the sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli.

Brand Identity is the collection of all brand elements that the company creates to portray the right image to its consumer.

Brand Portfolio is the collection of all the brands and products that a company owns and manages as part of its business strategy.

Trademark is a recognizable sign, expression, or design that identifies products or services of a particular source from those of others.

Brand Image is the customer's perception of the brand based on their interactions and experience with the brand.

Brand Licensing is the process that allows one company to use another brand's name, logo, or product identity to produce and sell goods.

Brand Recognition is the extent to which the general public is able to identify a brand by its attributes alone, without seeing the brand name.

Brand Extension is a strategy where a company uses an established brand name to introduce new products or services in a different category.

Brand Awareness is the degree to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Private Label refers to products manufactured by one company for sale under another company's brand, often positioned as lower-cost alternatives.

Brand Positioning is the process of placing a brand in the market and in the consumer's mind over and against competitors in terms of attributes and benefits.

Brand Equity refers to the value premium a brand holds, which derives from consumer perception, recognition, and loyalty, often leading to higher profits.

Brand Ambassador is a person who is hired by an organization to represent a brand in a positive light and by doing so help to increase brand awareness and sales.

Brand Alliance is a strategic cooperation between two or more businesses to link their brands together for mutual benefit.

Brand Loyalty refers to the tendency of consumers to continuously purchase the same brand's products over competing ones due to their trust in it.

Brand Revitalization is the strategy of reviving a declining brand through rebranding and updating its image, features, or offerings.

Visual Merchandising is the practice in retail of developing floor plans and three-dimensional displays in order to maximize sales and give the store a unified and unique look.

Haute Couture refers to the creation of exclusive custom-fitted clothing, made by high-end designers and presented during the fashion weeks in Paris.

Fashion Forecasting is the practice of predicting upcoming fashion trends based on past and present style-related data.

Market Week refers to the scheduled periods throughout the year during which fashion designers and brands display their latest collections to buyers.

Capsule Collection is a concise, small collection of items that don't go out of fashion and can be worn season after season.

Fast Fashion is a term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends, often at an affordable price point.

Lifestyle Brand is a brand that aims to represent the interests, attitudes, and opinions of a group or a culture for marketing purposes.

Diffusion Line is a secondary line of merchandise created by a high-end fashion designer that retails at lower prices and is more accessible.

Fashion Editorial is a series of photographs within a publication that tell a story or present a concept based on the clothing that is being showcased.

Pop-Up Shop is a temporary retail space that opens for a short period to create a buzz and attract customers with a sense of urgency for new or seasonal items.

Fashion Season pertains to the set of collections introduced by fashion designers for a specific time of year, such as Spring/Summer or Fall/Winter.

Sustainable Fashion involves creating and managing a fashion system that values ecological integrity and social justice.

Point of Sale (POS) refers to the time and place where a retail transaction is completed, including the hardware and software used for checkouts.

Lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line.

Showrooming is when a shopper visits a store to check out a product but then purchases the product online for a lower price.

Fashion Show is an event at which a fashion designer or brand displays their latest collection of clothing to an audience, typically including buyers and the media.