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Fashion Market Segments
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Flashcards
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Contemporary Fashion
Modern, trendy clothing that is more accessible than luxury wear. Examples: ZARA, Topshop, H&M.
Ready-to-Wear (Prêt-à-Porter)
Factory-made clothing, sold in finished condition and standardized sizes. Examples: Gucci, Prada, Marc Jacobs.
Bridge Fashion
Between luxury and mainstream, higher quality than ready-to-wear. Examples: Tory Burch, Coach, Michael Kors.
Diffusion Lines
Secondary lines offered by a luxury brand at lower prices. Examples: Giorgio Armani's Emporio Armani, Dolce & Gabbana's D&G, Marc by Marc Jacobs.
Eco Fashion
Sustainable, ethically-made clothing with minimal environmental impact. Examples: Stella McCartney, Patagonia, Eileen Fisher.
Plus-Size Fashion
Clothing specifically designed for larger body sizes. Examples: Lane Bryant, ASOS Curve, Eloquii.
Maternity Wear
Clothing specifically designed for pregnant women. Examples: Motherhood Maternity, ASOS Maternity, Seraphine.
Fast Fashion
Trendy clothing rapidly produced to meet new fashion trends at a low cost. Examples: Zara, H&M, Forever 21.
Vintage Fashion
Clothing representing a previous era, more than 20 years old. Examples: Vintage boutiques, second-hand shops, Etsy sellers.
Bespoke Tailoring
Custom-made to the individual's specifications. Examples: Savile Row tailors, Brioni, Tom Ford.
Haute Couture
Custom-fitted, high-end fashion, often handmade. Examples: Chanel, Christian Dior, Givenchy.
Streetwear
Casual clothing inspired by urban and skateboard culture. Examples: Supreme, Stüssy, Off-White.
Budget Fashion
Clothing that is very affordable and accessible to the general public. Examples: Uniqlo, Old Navy, Target brands.
Activewear
Clothing designed for physical activities and sports. Examples: Nike, Adidas, Under Armour.
Luxury Wear
High-quality, expensive clothing made by fashion houses. Examples: Louis Vuitton, Hermes, Cartier.
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