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Fashion Market Segments

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Contemporary Fashion

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Modern, trendy clothing that is more accessible than luxury wear. Examples: ZARA, Topshop, H&M.

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Ready-to-Wear (Prêt-à-Porter)

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Factory-made clothing, sold in finished condition and standardized sizes. Examples: Gucci, Prada, Marc Jacobs.

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Bridge Fashion

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Between luxury and mainstream, higher quality than ready-to-wear. Examples: Tory Burch, Coach, Michael Kors.

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Diffusion Lines

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Secondary lines offered by a luxury brand at lower prices. Examples: Giorgio Armani's Emporio Armani, Dolce & Gabbana's D&G, Marc by Marc Jacobs.

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Eco Fashion

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Sustainable, ethically-made clothing with minimal environmental impact. Examples: Stella McCartney, Patagonia, Eileen Fisher.

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Plus-Size Fashion

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Clothing specifically designed for larger body sizes. Examples: Lane Bryant, ASOS Curve, Eloquii.

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Maternity Wear

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Clothing specifically designed for pregnant women. Examples: Motherhood Maternity, ASOS Maternity, Seraphine.

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Fast Fashion

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Trendy clothing rapidly produced to meet new fashion trends at a low cost. Examples: Zara, H&M, Forever 21.

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Vintage Fashion

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Clothing representing a previous era, more than 20 years old. Examples: Vintage boutiques, second-hand shops, Etsy sellers.

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Bespoke Tailoring

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Custom-made to the individual's specifications. Examples: Savile Row tailors, Brioni, Tom Ford.

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Haute Couture

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Custom-fitted, high-end fashion, often handmade. Examples: Chanel, Christian Dior, Givenchy.

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Streetwear

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Casual clothing inspired by urban and skateboard culture. Examples: Supreme, Stüssy, Off-White.

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Budget Fashion

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Clothing that is very affordable and accessible to the general public. Examples: Uniqlo, Old Navy, Target brands.

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Activewear

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Clothing designed for physical activities and sports. Examples: Nike, Adidas, Under Armour.

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Luxury Wear

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High-quality, expensive clothing made by fashion houses. Examples: Louis Vuitton, Hermes, Cartier.

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