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Fashion Merchandising Principles

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Stock to Sales Ratio

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A formula used to plan for inventory needs based on the expected sales volume, helping to optimize stock levels and reduce overstock or stockouts.

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Collaborative Filtering

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A recommendation system used by online retailers that suggests products to customers based on the preferences of similar users.

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Color Theory

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Involves understanding how different colors complement each other and affect consumer behavior; utilized in visual merchandising to create appealing displays.

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Webrooming

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The practice of researching products online before going to a physical store to make the purchase, often to see the item in person or avoid shipping costs.

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Retail Pricing Strategies

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Setting prices based on factors including cost, demand, competition, and perceived value to optimize profit and sales volume.

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Merchandise Allocation

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The process of determining the proper quantity and placement of inventory for various store locations, based on sales forecasts, demographic data, and inventory levels.

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Fast Fashion

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A business model that focuses on quickly producing and cycling through trendy, affordable clothing, typically with high inventory turnover.

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Category Management

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Organizing and managing products into specific categories as strategic business units, focusing on delivering customer value and achieving business results.

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Trend Forecasting

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The process of predicting upcoming fashion trends based on historical data, current events, and cultural influences to inform buying and merchandising strategies.

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Showrooming

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The practice of examining products in a physical retail store and then purchasing them online for a lower price.

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Omni-Channel Retailing

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Creating a seamless customer experience across multiple sales channels, including brick-and-mortar stores, online, and mobile.

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Planogram

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A visual representation or diagram that details where and how products should be placed on retail shelves or displays to maximize sales.

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Mobile Commerce

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The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

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Assortment Planning

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A merchandising strategy focusing on selecting a mix of products with varying styles, sizes, colors, and prices to meet consumer demand and maximize sales.

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Cross-Merchandising

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A retail strategy where complementary products from different categories are displayed together to encourage additional purchases.

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Psychology of Selling

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Understanding the psychological factors that influence consumers' buying decisions, including emotions, perceptions, and attitudes.

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Selective Distribution

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A strategy where a brand's products are sold only through specific retailers or channels to maintain exclusivity and brand image.

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Gross Margin Return on Investment (GMROI)

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A performance measure that assesses a company's ability to turn inventory into cash above the cost of the inventory.

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Inventory Turnover

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A measure of how often inventory is sold and replaced over a given period, used to assess sales effectiveness and inventory management.

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Brand Positioning

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The process of establishing a brand's identity and value proposition in consumers' minds relative to competitors.

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Loss Leader Pricing

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A strategy where products are sold at a loss to attract customers, with the hope that they will make additional purchases at normal or increased prices.

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Size Optimization

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Using customer data and purchasing patterns to optimize the range and quantity of sizes offered to meet demand and reduce markdowns.

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RFID in Retail

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Using Radio Frequency Identification to track inventory levels, reduce shrinkage, and improve supply chain efficiency.

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Consumer-Centric Merchandising

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A merchandising approach that prioritizes the wants and needs of the consumer, often using data analytics to inform product selection and placement.

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Open-to-Buy

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A budgeting plan for inventory purchases that takes into account planned sales, planned markdowns, and the desired stock levels at the start and end of the period.

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Private Labeling

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Retailers develop their own brand products, as opposed to selling products from established brands, to improve profit margins and build customer loyalty.

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Point of Sale (POS) Data Analysis

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Using data collected at the time and place of sale, such as customer purchases and preferences, to make informed merchandising decisions.

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Dynamic Pricing

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Adjusting product pricing in real-time based on demand, market conditions, and inventory levels to maximize sales and profits.

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Multi-Channel Retailing

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Using a combination of traditional retail stores, online stores, and other sales channels to reach customers and satisfy their shopping preferences.

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Customer Segmentation

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Dividing a customer base into groups based on characteristics like age, income, or shopping habits to tailor merchandising and marketing efforts.

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Market Penetration Pricing

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Setting a low price for a new product to attract customers and gain market share quickly, with the possibility of increasing prices later.

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Markdown Management

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The strategic reduction of prices on goods to stimulate sales, clear inventory, and make room for new stock.

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Sustainable Fashion

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An approach to fashion merchandising that prioritizes environmentally and ethically sound practices in the creation and sale of clothing and accessories.

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Deadstock Management

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The process of handling unsold and outdated inventory, typically through clearance sales, donation, or recycling to free up storage space and reduce losses.

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Visual Merchandising

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The practice of designing store layouts and displays to enhance the aesthetic appeal of products and influence consumer buying behavior.

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Fashion Lifecycle

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A cycle that describes the introduction, rise, peak, decline, and obsolescence of fashion trends.

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Experiential Retail

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Creating engaging and immersive shopping experiences in-store, often incorporating technology and interactive elements to enhance customer satisfaction.

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Pop-Up Retail

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Temporary retail spaces that allow brands to interact with their customers in a unique environment and often serve as a marketing tool for limited-time offers.

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Direct-to-Consumer (DTC)

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A business model where brands sell products directly to consumers, bypassing traditional retailers or intermediaries.

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Impulse Buying

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Encouraging customers to make spontaneous, unplanned purchases through strategic product placement and promotional tactics.

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