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A marketing strategy focused on creating, publishing, and distributing content for a targeted audience. In hospitality, it can be applied by providing valuable and informative content about destinations, travel tips, or local attractions to attract and engage guests.

The use of social media platforms to promote a product or service. In hospitality, hotels and restaurants can leverage platforms like Instagram or Facebook to showcase their amenities and share guest experiences.

The process of optimizing online content so that a search engine likes to show it as a top result for searches of certain keywords. In hospitality, this can be applied by optimizing website content with relevant keywords to improve visibility in search engine results for hotels or travel services.

The act of sending a commercial message, typically to a group of people, using email. In hospitality, it can be applied by sending newsletters, promotions, and personalized offers to past and potential guests to foster loyalty and repeat business.

A form of social media marketing involving endorsements from influencers, people and organizations with a purported expert level of knowledge or social influence in their field. In hospitality, collaborating with travel bloggers and social media influencers can promote destinations and services to a wider audience.

Marketing strategies that reward frequent customers with perks to encourage repeat business. In hospitality, loyalty programs can offer rewards like complimentary stays, upgrades, or dining credits to frequent guests.

A strategy where two or more entities collaborate for a common marketing goal. In hospitality, partnerships with local businesses or events can provide guests with unique experiences and drive mutual customer referrals.

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. In hospitality, this can be applied through Google AdWords or Bing Ads to drive targeted traffic to booking pages or special offers.

Marketing strategy focusing on creating and offering memorable experiences related to a brand. In hospitality, experience marketing can involve curating unique local experiences, events, or activities that leave a lasting impression on guests.

A type of advertising which allows businesses to communicate directly with customers through various mediums, including text messages, email, websites, online adverts, database marketing, fliers, and catalog distribution. In hospitality, personalized communication to past guests can encourage them to rebook or recommend the service.

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. In hospitality, this could include surprise pop-up events or unique, attention-grabbing installations at travel hubs.

A marketing strategy that leverages data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. In hospitality, it can involve tailoring guest experiences and communications based on past stay preferences and interests.

The process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Hotels and resorts can host events like conferences, weddings, or cultural festivals to attract guests and boost visibility.

A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. In hospitality, this can be applied by partnering with travel sites and bloggers that refer customers to a hotel's website for a commission.

A method of promoting products or services to new customers through referrals, usually word of mouth. Hospitality businesses can encourage guests to refer friends and family for bonuses or discounts on future services.

A localized wireless distribution of advertising content associated with a particular place. In hospitality, this can be applied by sending marketing messages or promotions to potential guests' mobile devices when they are near a hotel or restaurant.

A strategic communication process that builds mutually beneficial relationships between organizations and their publics. In hospitality, PR can be used to manage the image of a hotel or resort through media releases and event sponsorships.

Marketing on or with a mobile device, such as a smartphone. In hospitality, mobile marketing can include apps for bookings and check-ins, mobile-exclusive discounts, or updates about a hotel's amenities and services.

Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes. In hospitality, creating shareable content or a hashtag challenge related to travel experiences can go viral, bringing attention to the brand.

An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service. In hospitality, providing exceptional guest experiences can lead to positive word-of-mouth and referrals.

A form of online advertising that matches the form and function of the platform on which it appears. In hospitality, this can be articles or blog posts featured on travel websites that subtly promote a hotel or destination without appearing as an outright ad.

A type of corporate social responsibility, where a company's promotional campaign has the dual purpose of increasing profitability while bettering society. A hotel or resort can partner with a charity and donate a portion of every booking to a cause, attracting guests who value social responsibility.

A commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli. In hospitality, designing marketing materials that appeal to emotions and senses can influence guests' booking decisions.

A system for increasing the percentage of visitors to a website that convert into customers. In hospitality, CRO can be applied by improving the website's design, simplifying the booking process, and providing clear calls to action.

Showing ads to users who have previously visited your website as they browse the web. In hospitality, it can be applied to re-engage potential guests who visited the booking website but did not complete a reservation.

The process of delivering promotional marketing messages to the public through traditional media such as television, radio, print, and outdoor signs. In hospitality, traditional advertising can reach a broad audience to increase brand visibility and recognition.

Marketing principles and tactics that seek to meet the needs of customers, businesses, and society as a whole, while considering ethical values. In hospitality, it can involve promoting fair trade, local sourcing, and environmentally friendly practices that appeal to responsible travelers.

The marketing of products that are presumed to be environmentally safe. Hospitality businesses can implement sustainable practices like reducing waste and energy use to attract guests who prefer eco-friendly accommodations.