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Digital Transformation in Hospitality
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Flashcards
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Online Booking Platforms
Allows for direct reservations through the hotel's website or third-party services, increasing convenience and bookings.
Mobile Check-In/Out Services
Enhances guest experience by reducing wait times and providing options for contactless transactions.
Personalization through AI
AI can help tailor recommendations and offers to guests based on their preferences, improving satisfaction and loyalty.
Social Media Marketing
Critical for brand building and reputation management, often leading to direct engagement with consumers.
Virtual Reality (VR) Tours
Allows potential guests to virtually explore the hotel space, enhancing marketing efforts and boosting interest.
Smart Room Technology
Improves guest comfort with IoT-enabled devices that guests can control, such as lights, temperature, and entertainment systems.
Contactless Payments
Offers a secure and hygienic way to make transactions, preferred by guests for convenience and speed.
Data Analytics for Consumer Insights
Helps in understanding guest behavior, preferences, and trends to make informed decisions on service improvements.
Cloud-Based Property Management Systems
Offers remote accessibility and real-time data syncing, improving operational efficiency and guest services.
Online Reputation Management (ORM)
Involves monitoring and influencing the hotel's digital reputation to attract and retain guests.
Digital Loyalty Programs
Encourages repeat business through rewards and offers, leveraging digital platforms for distribution and management.
Environmental Sustainability via Technology
Promotes green initiatives through tech solutions like energy management systems, reducing costs and appealing to eco-conscious guests.
E-Procurement Platforms
Streamlines the procurement process by automating it, resulting in cost savings and better inventory management.
Dynamic Pricing Algorithms
Automatically adjusts room rates based on demand, competition, and other factors, maximizing revenue.
Remote Working Facilities
Caters to business travelers and digital nomads with work-friendly spaces and high-speed internet access.
Robotics and Automation
Robots and automated systems can perform repetitive tasks, improving efficiency and providing novelty experiences.
Integrated Guest Messaging Platforms
Enables real-time communication between guests and hotel staff, enhancing service responsiveness and efficiency.
Augmented Reality (AR) for Interactive Experiences
Provides guests with engaging experiences such as AR-based hotel information and local attractions.
Energy Management Systems
Technology to monitor and control energy use in real-time, contributing to operational cost savings and sustainability goals.
Biometric Authentication for Security
Enhances security and convenience through fingerprint scanning, facial recognition, or retina scans for room access.
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