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Understanding how customers typically view a menu, which helps in placing items strategically.

Choosing fonts and text styles that are easy to read and that match the restaurant's brand.

Colors can influence appetite and mood, which can affect the customer's choices.

Techniques used to subtly influence the customer's perception of value and price.

The use of enticing and descriptive language to make dishes more appealing.

Organizing menu items in a way that highlights certain dishes and increases profitability.

The overall arrangement of text, images, and space within the menu.

High-quality images of menu items can act as a visual enticement and influence decision making.

The balance between providing variety and avoiding overwhelming the customer with too many choices.

Highlighting daily or seasonal specials to pique interest and encourage sales of specific items.

The quality and texture of the material can affect customer perception of the restaurant.

Ensuring that a menu is easily readable in the lighting conditions of the dining space.

Designing the layout to accommodate and highlight vegetarian and special diet options.

Ensuring that the menu design aligns with the cultural or thematic concept of the restaurant.