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Menu Design and Psychology
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Flashcards
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Vegetarian and Special Diets
Designing the layout to accommodate and highlight vegetarian and special diet options.
Typography and Readability
Choosing fonts and text styles that are easy to read and that match the restaurant's brand.
Cross-Selling and Up-Selling Opportunities
Designing the menu to promote items that complement each other and encourage customers to make additional purchases.
Menu Material and Durability
The quality and texture of the material can affect customer perception of the restaurant.
Descriptions and Language
The use of enticing and descriptive language to make dishes more appealing.
Item Placement
Organizing menu items in a way that highlights certain dishes and increases profitability.
Use of Color
Colors can influence appetite and mood, which can affect the customer's choices.
Eye Movement and Scanning Patterns
Understanding how customers typically view a menu, which helps in placing items strategically.
Menu Size and Complexity
The balance between providing variety and avoiding overwhelming the customer with too many choices.
Specials and Features
Highlighting daily or seasonal specials to pique interest and encourage sales of specific items.
Pricing Strategies
Techniques used to subtly influence the customer's perception of value and price.
Menu Layout
The overall arrangement of text, images, and space within the menu.
Cultural and Thematic Consistency
Ensuring that the menu design aligns with the cultural or thematic concept of the restaurant.
Food Photography
High-quality images of menu items can act as a visual enticement and influence decision making.
Legibility in Various Lighting
Ensuring that a menu is easily readable in the lighting conditions of the dining space.
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