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Decision Analysis Techniques
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Decision Tree
A graphical representation of possible solutions to a decision and their possible consequences or outcomes, used for complex decision making.
Cost-Benefit Analysis
A process by which business decisions are analyzed. The benefits of a given situation or business-related action are summed and then the costs associated with taking that action are subtracted.
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's used to evaluate these four aspects of a business or project to facilitate strategic planning.
Monte Carlo Simulation
A computational algorithm that relies on repeated random sampling to obtain numerical results, typically used to assess the impact of risk and uncertainty in prediction and forecasting models.
Analytic Hierarchy Process (AHP)
A structured technique for organizing and analyzing complex decisions, based on mathematics and psychology, that involves decomposing a decision into a hierarchy of more easily comprehended sub-problems.
Conjoint Analysis
A statistical technique used in market research to determine how people value different attributes that make up an individual product or service.
Multi-Criteria Decision Analysis (MCDA)
A decision-making process that involves evaluating and integrating multiple conflicting criteria, often to prioritize projects or choose among alternatives.
Real Options Analysis
A financial analysis technique for valuing strategic options in investment decisions, which recognizes the value of flexibility to adapt or revise decisions in response to unexpected market conditions.
Decision Matrix
Also known as a grid analysis, Pugh matrix analysis, or MAUT, this tool is used to evaluate multiple alternatives relative to certain criteria, often with weighted scoring.
Sensitivity Analysis
A technique used to determine how different values of an independent variable affect a particular dependent variable under a given set of assumptions, often used in conjunction with other decision making tools.
Expected Value
A calculation in probability theory that summarizes the expected payoff of a decision with uncertainty, calculated as the sum of all possible values each multiplied by the probability of occurrence ().
The Delphi Method
A forecasting process framework based on the results of multiple rounds of questionnaires sent to a panel of experts, used typically to make consensus-based forecasts.
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