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Joik is a traditional form of song of the Sami people of the Nordic countries. It is one of the longest-living music traditions in Europe. Its origins are not clearly defined, but it is a significant part of the Sami culture and identity.

Unlike many Western music traditions, the Joik does not revolve around narrative storytelling; instead, it is characterized by a repetitive and hypnotic quality that reflects the connection between the Sami people and the nature that surrounds them.

Traditionally, a Joik is not about something, but rather it attempts to directly capture and evoke the subject, which could be a person, an animal, or a landscape.

The Joik is often performed a cappella, but it can also be accompanied by traditional instruments like the Sami drum (frame drum) or more modern instruments in contemporary adaptations.

UNESCO has recognized Joik as a significant part of the world's intangible cultural heritage, highlighting the importance of its preservation as an art form and cultural practice.

Joiking was once banned by outsiders, considered 'sinful' by Christian missionaries, leading to a decline in its practice. However, it has experienced a revival and gained international recognition as a symbol of Sami resilience and cultural heritage.

Joik can vary greatly in style from one region to another, reflecting the diverse landscapes and traditions of the Sami people across different areas of the Nordic countries.

The act of Joiking is often seen as a gift to the one being Joiked about, symbolizing respect and honor. It's more than a song; it's a spiritual link to the subject.

In recent years, Joik music has found a wider audience through collaborations with other music genres, performances in international music festivals, and representations in media, contributing to its growing popularity and cultural exchange.