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Teaser ads during Saturday Night Live, revealing little but creating huge buzz.

Social media announcements and a pre-Super Bowl party reveal created buzz for the album.

Sponsored 'mannequin challenge' and short film 'M A N I A' showcased the album's tracks, reinforcing the artist's dark mystique.

An international TV special, ghost story themed art exhibit, and interactive billboards that played album clips.

A giant inflatable head mounted on various music stores and appearances, merchandise drops, and a festival to match the album's theme.

Massive billboard campaign with cryptic messages, aligned with the artist's attachment to his hometown.

Surprise release with a full-length visual album dropped on HBO, fuelling conversation.

Debuted the album with a fashion show at Madison Square Garden, streamed in theaters worldwide.

Four-year silence broken with a visual album 'Endless' followed by 'Blonde,' creating a major surprise event.

Livestreaming her life for 96 hours, combined with YouTube pop-up space that included fan interactions.

An app was developed to create an artistic experience alongside the musical and performance art aspects.

Teasers using TV commercials with album clips, leading to mass speculation before the official announcement.

Interactive mobile website in partnership with Samsung led fans on a 'journey' to access album content.

The album's release was promoted with a series of house party events inviting fans for an intimate connection.

Offered the album through a 'pay what you want' model, challenging traditional music marketing and sales.

Announcement during MTV Video Music Awards and several high-profile commercials built momentum.

Inclined towards a dark and moody aesthetic that matched the album's themes, extensive social media use, and disruptive visuals.

Featured an interactive map for fans to unlock content prior to the album release.

A series of surprise performances and striking visual content highlighted racial and political themes of the album.

Using Twitter for a countdown and a docu-series on YouTube creating an engaged fan base for her album.

A controversial VMAs performance and aggressive social media marketing propelled the album's fame.

Accompanied by a screenplay that fans could follow along with while listening; utilization of social media and a short film.

Launched a city-wide scavenger hunt for fans to find USB drives with song downloads and launched a Twitter campaign.

Released through a deal with Samsung where one million downloads were given to Samsung Galaxy users.

Guerilla marketing with chalk stencil campaign and a global live stream of the album from a Haitian carnival.

Private listening sessions, unique packaging in the form of a metal box, and avoidance of leaks contributed to the hype.

Used UPS trucks with the album cover and a series of cryptic social media posts to build anticipation.

Automatic placement into all iTunes users' libraries, aligning with Apple's product launch.

Announced through an immersive 'mixed reality' app where fans explored the band's house.