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Record labels identify and nurture talent, investing in the long-term growth of artists through training, image consulting, and media coaching.

A&R departments find new talent, oversee the recording process, and develop the artist's material, including song selection.

Labels create marketing strategies, including advertising, social media campaigns, and publicity stunts, to build artist visibility.

Labels manage the distribution of music, ensuring it reaches a wide array of platforms, including digital services and physical stores.

Labels negotiate contracts on behalf of their artists, including recording, publishing deals, and partnerships.

Record labels invest financially in artists, funding the recording, production, and sometimes tour support.

Labels provide legal assistance to artists, handling copyright registration, royalty collection, and dispute resolution.

Labels oversee the production process of music and its related merchandise, managing timelines, and budget considerations.

Labels often have a say in the creative process, influencing the style, branding, and overall artistic direction of their artists.

Labels can assist in the planning and financial aspects of an artist's tour to promote a new release and grow their fan base.

Labels help broker deals with brands for sponsorships or endorsements, aligning artists with products or services.

Labels may fund and oversee the production of music videos, which are pivotal for promotion and engagement with fans.

Record labels can create and sell merchandise for artists, further branding and revenue generation within the fan community.

Labels strategize and execute plans to enhance fan interaction, including meet-and-greets, fan clubs, and online engagement.

Record labels analyze data and trends to make informed decisions on promotions, strategies, and potential markets for music.

Labels manage the intellectual property of their artists, ensuring the protection and proper use of their creative work.

Labels promote their artists through media outlets, arranging interviews, and features to increase visibility.

Labels handle the licensing of music for use in television, film, advertisements, and other media.

Labels work to get their artists' music played on the radio, a traditional but still important avenue for promoting music.