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Music Public Relations Basics
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Flashcards
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Press Release
Used to announce new music releases or events to the media.
Media Kit
A package of promotional materials for artists used to secure coverage or reviews.
Influencer Collaboration
Partnering with popular social media figures to promote music to their followers.
Sponsorship
Securing a deal with a brand to fund aspects of music marketing in exchange for promotion.
Guerrilla Marketing
Unconventional marketing tactics that aim to surprise or engage the audience directly.
Content Marketing
Creating and sharing online content to stimulate interest in an artist's music without direct selling.
Social Media Campaign
Strategic use of social media platforms to promote music and engage with fans.
Exclusive Releases
Offering music exclusively through a particular outlet or service for a limited time.
Listening Parties
Hosting private or public events where fans can hear new music before its release.
Crisis Management
Handling a negative situation or public perception to minimize damage to an artist’s reputation.
Street Team Promotion
Recruiting volunteers or fans to promote music through grassroots marketing.
SEO (Search Engine Optimization)
Optimizing an artist's online content to rank higher in search engine results and attract organic traffic.
Cross-Promotion
Partnering with other artists or brands to mutually promote each other's work.
Publicity Stunt
A planned event designed to attract public attention to the artist and their music.
Fan Engagement
Interacting with and involving fans in the promotional process to build a loyal fanbase.
Brand Partnership
Forming a strategic alliance with a company to create marketing synergy.
Radio Promotion
Targeting radio stations and shows to play an artist’s music to reach a wider audience.
Award Show Performances
Performing at or attending award shows to gain exposure and credibility.
Music Video Release
Using engaging visual content to complement a song and increase its reach.
Merchandising
Creating and selling branded merchandise to promote an artist and generate additional revenue.
Licensing Deals
Agreements that allow music to be used in films, TV shows, commercials, and other media, providing exposure and income.
Email Marketing
Creating and sending newsletters or promotional emails to keep fans updated and engaged.
Podcast Appearances
Featuring on podcasts to discuss music, share stories, and reach new audiences.
Music Conferences
Attending or performing at industry conferences to network and showcase music to professionals.
Crowdfunding Campaigns
Raising funds directly from fans to support music projects, often with exclusive rewards.
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