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Partnering with popular social media figures to promote music to their followers.

Offering music exclusively through a particular outlet or service for a limited time.

A package of promotional materials for artists used to secure coverage or reviews.

Using engaging visual content to complement a song and increase its reach.

Used to announce new music releases or events to the media.

Unconventional marketing tactics that aim to surprise or engage the audience directly.

Creating and selling branded merchandise to promote an artist and generate additional revenue.

Creating and sending newsletters or promotional emails to keep fans updated and engaged.

Hosting private or public events where fans can hear new music before its release.

Agreements that allow music to be used in films, TV shows, commercials, and other media, providing exposure and income.

Targeting radio stations and shows to play an artist’s music to reach a wider audience.

Featuring on podcasts to discuss music, share stories, and reach new audiences.

Attending or performing at industry conferences to network and showcase music to professionals.

Optimizing an artist's online content to rank higher in search engine results and attract organic traffic.

A planned event designed to attract public attention to the artist and their music.

Raising funds directly from fans to support music projects, often with exclusive rewards.

Securing a deal with a brand to fund aspects of music marketing in exchange for promotion.

Handling a negative situation or public perception to minimize damage to an artist’s reputation.

Interacting with and involving fans in the promotional process to build a loyal fanbase.

Strategic use of social media platforms to promote music and engage with fans.

Recruiting volunteers or fans to promote music through grassroots marketing.

Performing at or attending award shows to gain exposure and credibility.

Forming a strategic alliance with a company to create marketing synergy.

Partnering with other artists or brands to mutually promote each other's work.