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Advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. Companies have the responsibility to substantiate their claims before making them.

Comparative advertising must not be misleading and must compare products objectively. Companies should ensure that comparisons are factual, unbiased, and based on substantiated evidence.

Endorsements should reflect the honest opinions, findings, beliefs, or experience of the endorser. Advertisers must have adequate substantiation to support these claims and clearly disclose any material connections with endorsers.

Advertisers must clearly and conspicuously disclose all material terms that could affect a consumer's understanding of an offer. Companies are responsible for providing all the relevant information in a clear manner.

Environmental claims should not overstate any environmental attribute a product or service offers. Companies need to have scientific evidence to back up environmental assertions.

Health claims in advertising must be supported by scientific evidence and must not mislead consumers. Advertisers have a duty to substantiate health claims and present them clearly.

Price promotions must genuinely represent savings and must not mislead consumers. Companies must ensure that promotional prices are based on actual previous prices.

Promotions like sweepstakes and contests must clearly disclose how to enter, the odds of winning, the prize, and any conditions. Companies are obligated to run these promotions fairly and according to the disclosed rules.

Bait advertising is illegal; advertisements must not mislead consumers into expecting a product or service at a certain price when there is no intention to sell it as such. Companies should avoid the bait and switch practice.

This act sets rules for commercial email, establishes requirements for commercial messages and gives recipients the right to have you stop emailing them. Companies have a responsibility to comply with regulations regarding the clarity and content of their emails.

CARU sets guidelines for responsible advertising to children under 12. Companies should follow CARU's guidelines to create age-appropriate, non-deceptive advertisements for children.

This rule applies to all telemarketing activities. Companies must avoid misleading practices, provide certain information before billing, and follow payment restrictions. The TSR also governs the use of robocalls.

Native ads should be clearly identifiable as ads and not disguised as other content. Companies must ensure that native advertisements are distinguishable from editorial content or user-generated content on the platform.

Marketing materials must respect intellectual property laws and not infringe on trademarks, copyrights, or patents. Companies have a legal obligation to ensure that their advertising content does not violate others' IP rights.

Alcohol advertisements must follow specific guidelines related to audience age and content. Companies must ensure that their alcohol advertisements are responsible, legal, and follow all applicable regulations.

Tobacco advertising is highly regulated, with strict rules on where and how it can be advertised. Companies have a responsibility to comply with restrictions and ensure their ads do not target underage consumers.

In advertising, companies must adhere to data protection and privacy laws like GDPR and CCPA when handling consumer data. It is mandatory to respect consumers' privacy and secure data.