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Laws requiring that advertisements be honest and substantiated. It is illegal to advertise products or services with false claims.

A form of advertising where one brand compares its product directly to a competitor, which is legal as long as the comparison is truthful.

Using public figures or celebrities to promote a product. Endorsements must reflect honest opinions, findings, beliefs, or experiences.

Advertisers must have evidence to back up their claims before an ad is published.

Exaggerated or puff claims that are subjective and not legally binding promises or warranties.

Advertisements should not contain material that is offensive or morally objectionable. Regulated by the FCC and other bodies.

Special laws apply for ads targeting children, focusing on limiting deceptive and unfair practices.

An illegal practice where a business advertises a product at a low price to lure customers, then pressures them to purchase a higher-priced item.

Additional information must be provided in advertisements if not including it would be deceptive. Should be clear and conspicuous.

Ads that appeal to environmentally conscious consumers must not be deceptive about environmental attributes or benefits.

Ad content that matches the form and function of the platform on which it appears. It should be disclosed to consumers as an ad.

Federal regulations that govern telephone solicitations, including the requirement of maintaining a 'Do Not Call' list.

The advertising industry's attempt to police itself via codes of ethics, such as those by the Better Business Bureau.

Federal statute that prohibits trademark infringement, trademark dilution, and false advertising.

A law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have you stop emailing them.

A former FCC policy requiring broadcasters to present contrasting viewpoints on controversial issues of public importance.

The UK's independent regulator of advertising across all media, enforcing rules to ensure ads are accurate and not misleading or offensive.

The principal federal agency for consumer protection in the United States that also enforces advertising laws and regulations.

A self-regulatory program to promote responsible children's advertising, providing guidelines and monitoring compliance.