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Requires broadcasters to air a certain amount of educational and informational content designed specifically for children.

Mandates that broadcasters maintain records of the educational and informational programming for children to ensure compliance. These records must be accessible to the public.

Prohibits characters from children's programs from being used in commercials during or adjacent to that program to avoid undue influence on children.

Specifies that to count as core programming, shows must be at least 30 minutes in length, encouraging the development of substantial educational content.

Imposes limitations on the amount of commercial advertising during children's programming to prevent excessive commercial influence.

Requires TV stations to submit annual reports to the Federal Communications Commission (FCC) demonstrating compliance with the Children's Television Act.

Adjusts the children's programming regulations to address the transition from analog to digital television, to ensure consistent application of rules.

Ensures that entire programs cannot be classified as educational if they are primarily designed to sell products, often called program-length commercials (PLCs).

Directs that educational and informational programming should be scheduled at times when a significant number of children are likely to view it.

Requires the display of an 'E/I' symbol on the screen to identify programs specifically designed to educate and inform children.

Encourages broadcasters and cable operators to educate parents about program ratings and the use of parental controls, to make informed viewing choices for children.